Non-Profit Spotlights: Carbonfund and 1% for the Planet

Our planet is changing. Which means the way we shop, and live, needs to change as well. But most big companies don’t want to do the work, instead relying on greenwashing to make it seem like they’re doing the right thing… even if they’re not. Unlike the other guys, EarthHero goes the extra mile to ensure we are truly making the right choices for the planet – from the products we sell to the non-profits we partner with. In this blog you’ll learn about our partnerships with Carbonfund and 1% for the Planet, and how we’re using business as a force for good!  

What you’ll learn:

  • How we work with Carbonfund to be a carbon-neutral company
  • About our partnership with 1% for the Planet, and what non-profits we donate a portion of sales to every year
  • Other non-profits we work with, our charitable brands, and how we’re creating a network of giving

We walk the walk.

A lot of companies simply talk the talk, but we take it a step further and let our (carbon-neutral) footprint walk the walk.

From start to finish, we’re dedicated to minimizing our impact on the planet, while maximizing your shopping experience. Our sustainable journey starts by finding companies who are already doing good; brands holding themselves to high standards of environmental and social responsibility. From their choice of materials, to labor practices, and more, our companies are taking a stand to do better. You can learn all about our 5-Step Sourcing Methodology here.

But the impact doesn’t stop there. Everytime you shop at EarthHero, you’re supporting companies that are actively investing in our planet’s future. Topiku, for example, gives back to communities in Indonesia by bringing fair, higher paid work and free education to local people. Under the Nile empowers women in thirteen rural villages in Egypt, bringing them not only fair work, but vocational training, health care, and continued education opportunities. This “people-first” mentality is capable of changing the lives of families for generations to come, effectively changing our planet for the better.

From EarthHero being a Certified B Corporation (learn more about that here!), to our brand partnerships, we envision a world where conscious commerce is the norm. But… we also want to make sure your purchases are giving back to the planet in other ways, from offsetting the carbon footprint it takes to ship them to your door, to giving a portion of our sales towards environmental non-profits.


Online shopping has the power to share sustainability with hard-to-reach areas worldwide, but shipping has its own effect on the environment around us. By using Carbonfund’s carbon calculator, we know exactly how much carbon is emitted through the shipping and transport of our products, in addition to emissions produced from our day-to-day operations. We then work to reduce what we can, and offset what we can’t through the CarbonFree Partner program. This program gives to third-party certified projects in categories like reforestation, renewable energy, and energy efficiency, dedicating your dollars to the Earth. 

In 2017 and 2018 combined (our first two years of business), we neutralized 72 metric tonnes (or 14,732 pounds) of greenhouse gases from the atmosphere by donating to US Pooled Forestry carbon offset projects. Not only did this offset our emissions, it benefits the environment with 1,866 tree seedlings that will sequester carbon dioxide for a ten-year period.

Our particular donations benefit small and medium-scale reforestation projects across the nation, particularly in Texas and Arkansas, sequestering over 500,000 metric tonnes of carbon dioxide since the project’s conception. This is more than just a number–reforestation provides a host of ecosystem services, like reduced erosion and improved topsoil, improved wildlife habitats, and natural water filtration and storage.

1% For the Planet

By now, you’ve probably noticed a trend: we’re focused on giving back to the planet with every single purchase, no matter what. We start with connecting you with conscious companies, then offset the carbon emissions of every shipment. But, what do we do to make our impact reach even further?

As a member of 1% For the Planet, a global network of businesses, nonprofits, and individuals, we invest 1% of our total annual sales with nonprofits dedicated to solving today’s most pressing environmental issues. Since 1% For the Planet’s founding in 2002, its members have donated over $175 million to environmental nonprofits worldwide. By bringing dollars and doers together, 1% For the Planet accelerates smart environmental giving and emphasizes the power of a collective movement. From climate, to food, land, pollution, water, and wildlife issues, 1% focuses on high impact issues affecting the planet today.

We can’t change the world on our own. Together, we can do more. We maximize your impact by promoting companies, that like us, that are 1% for the Planet affiliates. We love supporting fellow 1% for the Planet members, which is why we work alongside our partner brands like Klean Kanteen, Bureo, FlowFold, Recover, and many more.

Creating a network of brands that are committed to fostering a healthier earth through action, and not just words, is the philosophy that’s going to have a significant impact on the future. It’s one thing to talk about healing the earth; but taking tangible action, like getting involved with 1% for the Planet, will have the most substantial effects. It’s hard to make a difference by ourselves, but when united, we are stronger in creating a healthier earth.

What’s next?

Being a member of Carbonfund, 1% for the Planet, and a Certified B Corp is the backbone of EarthHero – and is what steers us to be the best we can be each day. But we don’t stop there.

From our partnerships with nonprofits like the Earth Day Network, WILD Foundation, Sustainable Packaging Coalition, Friends of the Earth, and the Ocean Conservancy, to seeking out brands who give back to charitable causes, we’re ensuring that every purchase you make on EarthHero has a meaningful impact on our planet, or the lives of those who live on it.

Want to get involved? Head to our private Facebook Group Earth Heroes, and share which nonprofits you think we should partner with, or your favorite charitable company you think we should have on the site! Because your choices do make changes.

Non-Profit Spotlights: B Corp

EarthHero isn’t just a platform for brands that are using business as a force for good – we are one. In that spirit, we’re beyond proud to announce that, in addition to our partnerships with 1% for the Planet and Carbonfund, we are now a Certified B Corporation business! From public transparency to environmental performance (and so much more), being a B Corp means we’re working alongside a network of companies looking to redefine what success in business really means.

What you’ll learn:

  • All about the non-profit B Lab
  • What the B Corp Certification initiative is
  • What it means for a business (like us!) to be B Corp Certified
  • How to find, and shop with, Certified B Corps

Non-Profit Spotlights: B Corp

What is the B Lab?

Over the last century, conventional commerce has gotten a bad rep. From depleting the planet’s natural resources, to lack of corporate responsibility around pollution, the businesses of our past prioritized profit over people… and tainted the way we see the market as a whole.

B Corp Certified | EarthHero | Sustainable Shopping

Here’s the truth: business can, and should, be used as a force for good. Consumers want their purchases to make a positive impact on both their own lives, and the life of the planet. And that’s where B Lab comes in.

B Lab, an international non-profit, serves to redefine the role of businesses in our modern society – primarily through their B Corp Certification and B Impact Assessments – but also through advocacy around elevating how the government interacts with businesses and the economy as a whole. Their vision is that one day all companies, not just B Corps, will compete to not only be the best in the world, but also the best for the world. And we’re proud to be a part of that vision.

What does it mean to be B Corp Certified?

You’re probably wondering… how exactly does B Lab plan to reunite the needs of the planet with the goals of the economy? Through B Corp Certifications, of course! Businesses awarded the B Corp title have met the highest standards of social and environmental performance, public transparency, and legal accountability. They’ve been assessed, and scored, based on how the company impacts its workers, customers, community, and environment – and then this information is released to the public via the B Corp directory (check out our page here!) Instead of simply looking at one product, they look at every aspect of the company – from supply chain to employee benefits. Basically, think of the B Corp Certification being to business what the Fair Trade Certification is to coffee.

B Corp Certified | EarthHero | Sustainable Shopping

And it’s not easy to do. Trust us. Being a Certified B Corp isn’t just a one-and-done thing, but rather an ongoing adventure into becoming the best version of your company that exists! B Corp companies (like us!) are constantly looking for ways to increase their Impact Assessment Score, and therefore their sustainability metrics as a whole.

How can I get involved with B Corp?

To date, there are 2,788 companies (we’re number 2,788!) that are B Corps, across 150 industries in 64 countries. Of these companies, 40% of B Corps are located outside of the USA, showing the global influence of the program. Simply put – B Corps are everywhere, which makes getting involved with B Lab easier than ever.

The number one way you can get involved with the program is easy: shop with, and support, Certified B Corps. Your dollar makes a difference, and when you use it to vote for products and brands you actually care about, the companies left in the dust will notice and change accordingly. Labeled “voting with your dollar” or conscious consumerism, it boils down to brands adapting to fit the needs of the marketplace. You can read all about conscious consumerism here – and then head to the B Corp Directory to find the full list of certified brands that deserve your dollar.

Our mission here at EarthHero is to make sustainable living easy. In that spirit, we’ve pulled together all the brands we have on our site that are also Certified B Corps. Here they are: Bureo, Green Guru, indosole, Preserve, Badger, Bambu Home, Desert Essence, Chico Bag, Klean Kanteen, Plaine Products, Love Bottle, To-Go Ware, Meliora, Moon Valley Organics, and Full Circle Home (with more to come!)

B Corp Certified | EarthHero | Sustainable Shopping

But, beyond making more intentional shopping decisions by supporting B Corps, another awesome way to make an impact is to reach out to brands that are not B Corps – and encourage them to take more sustainable actions. Whether this means emailing your local grocery store to ask them to offer paper bags instead of plastic, or congratulating Adidas on their new recycled plastic sneaker, brands will listen to the needs of their customers. They want your business, so make them work hard for it!

Long story short: we are beyond stoked to join the ranks of Certified B Corporation Businesses®. We don’t want to just tell you how sustainable EarthHero is – we want to prove it, too. By joining this network of companies using business as a force for good, we feel we can create even more meaningful impact on our planet… and truly provide value to our community of Earth heroes. Together we can redefine what success means.


Non-Profit Spotlights: The WILD Foundation

Our planet is changing. And it’s more important than ever that we take meaningful action to heal our planet. But how? And who will lead the charge? As part of the EarthHero Non-Profit Spotlight we’re highlighting amazing non-profits and charities who are dedicated to making our world a better, greener, place. To kick things off, we’re featuring The WILD Foundation – a historic organization that has been protecting our untouched spaces in nature for nearly half a century. Read on to learn their history, how they’re making an impact, and how you can get involved with their amazing foundation!

Non-Profit Spotlight: The WILD Foundation

What is the WILD Foundation?

Born out of the idea that respect for nature is the key to keeping the Earth healthy for generations to come, the WILD Foundation envisions a bold future for wilderness conversation – one that is about unity. Simply put: they are the people helping to keep our Earth wild.

WILD FOUNDATION Non-Profit Spotlight EarthHero
Magqubu Nthombela and Ian Player

50 years ago, their founders, a White game ranger named Ian Player and his Zulu mentor, Magqubu Nthombela, helped to save the Southern White Rhino from extinction. This was the first large mammal to be taken off of the endangered species list, and kicked off a much larger movement of animal conservation and protection. While fighting for the rights of the White Rhino, Player and Ntombela learned an extremely important lesson: that saving one species at a time is amazing progress, but will ultimately fail. The true solution is intact and interconnected wilderness that protects a diverse range of species.

To address this issue, in 1974, the WILD Foundation was born. Dedicated to building strong communities that respect, and protect nature for the benefit of all life on Earth, the WILD Foundation goes the extra mile to spread sustainability everywhere they work.

What is the WILD Foundation doing for our planet?

50 years later, WILD is still committed to building relationships with nature at the grassroots level, helping shape international policies to safeguard remaining wilderness, and stewarding a movement called Nature Needs Half that aims to protect 50% of the planet from deforestation and development. By tackling the issues on a grassroots, national, and global level, WILD ensures that their efforts aren’t just addressing one portion of the problem – and that their results are impactful and long-lasting.

WILD knows that there are two types of conservation programs, both equally important to the health of our planet. The first type of program is on-the-ground teams taking physical actions to defend critically threatened species and spaces. This is done through reforestation efforts, pollution cleanups, habitat management, and more. These efforts are typically costly, and difficult to sustain over the long-term, which is why they need to be paired with another type of conservation… one that tackles the root of the issue. This focuses on political action, environmental education, and global coordination for a multi-faceted sustainability plan.

And it’s working! Through a WILD led coalition, they have saved 17.4 million square kilometers of protected lands from industrial extraction practices that can be devastating to natural habitats. They have also protected 8 million square acres in West Africa for one of the two remaining desert elephant herds to roam and live on. And that’s not all! For the last 40+ years, WILD has worked to create a variety of large-scale solutions for wilderness that targets the root causes of environmental destruction – like the Marine Wilderness Project, Wild Boulder (an initiative in our hometown!), the NAWPA Conservation project, and many more. You can read more about all of WILD’s projects locally, nationally, and globally here.

WILD Foundation Non-Profit Spotlight EarthHero
Where WILD Works

For now, we’re going to dive into one of our favorite initiatives of theirs: the World Wilderness Congress. This is the world’s longest-running public environmental forum that works to build awareness and support for wild spaces, while working to strengthen everything from the grassroots decision-making process to national policies. In many countries across the world the concept of “wilderness” doesn’t have a name, or a place in greater society. The World Wilderness Congress (WWC), founded by WILD founder Nthombela, works with leaders worldwide to change the way the world sees our planet. Some of their successes include: contributing to the foundation of the World Bank’s Global Environmental Facility, dozens of new public and private protected spaces that cover millions of acres, and efforts to protect wilderness across national borders. They’ve worked with leaders like the 56th President of Mexico, the President of South Africa, Jane Gooddall, Tashka Yawanawa, Chief of the Yawanawa People, Sylvia Earle, and many more! Because the Congress is public, leaders from all walks of life have contributed and worked with the WWC, strengthening their ability to create multi-faceted problem solving that includes the needs of all.

How can I get involved with the WILD Foundation?

We love the WILD Foundation because they are doing so many amazing things, both in our hometown and across the globe. They’ve created meaningful change in a number of wild spaces… but that work requires an enormous amount of time, energy, and resources to enact. That’s why they need our help to make it all happen. By becoming a member, or donating directly to WILD, you can directly support their environmental initiatives.

WILD Foundation Non-Profit Spotlight | EarthHero
WILD Foundation EarthHero Gift Box

To make it even easier to get involved with the WILD Foundation, we’ve teamed up with them and the Global Healing Collective to make a custom gift box filled with some of our favorite plastic-free, zero waste essentials – and 10% of the proceeds will go towards the WILD Foundation and their assorted causes. Because Boulder, Colorado is our hometown, we think it’s important that they can continue to build a strong network in the Front Range Mountains that works to respect and protect the diverse ecosystem we have. The donations from this curated box will allow WILD to build out an initiative to identify and train citizen scientists who will help document wildlife patterns. These citizen scientists will collaborate with regional land managers who are working to better understand how to protect critical habitats in the mountains and the valleys so that the creatures that live there can thrive – and create a healthier and more stable ecosystem as a whole. Plus, the box is chock full with tons of reusable products that are a great way to begin to reduce the amount of waste you create in your life, which directly impacts nearly all forms of wildlife. Be a conscious consumer, and support the WILD Foundation, when you get your box here!

Want to join a community of leaders who are committed to healing themselves, their businesses, and the world? Check out the Global Healing Collective here and become a catalyst for change!

EarthHero’s Ryan + Becki with the WILD Team

What is Earth Day?

What is Earth Day?

Besides being our favorite day all year, Earth Day is a global holiday that celebrates one very important thing: our planet. It also marks the birth of the modern environmental movement back in the 1970s – a time where environmentalists were labeled “tree huggers” or “hippies”, and the concept of sustainability was all but drowned out by the desire for economic growth.

Although most of America (and the world for that matter) was not tuned into the changing needs of our planet, environmentalists like Rachel Carson began to set the stage for the modern sustainability movement we recognize today. Her New York Times Bestseller Book, Silent Spring, was released in 1962 and wrote on the negative impacts of chemical insecticides on animals, habitats, and humans as a whole. Although it focused specifically on the chemical pesticide DDT and bird habitats, it began to raise public awareness around all types of pollution – and the way we treat our planet as a whole.

What is Earth Day? Earth Day Facts with EarthHero | History of Earth Day | EarthHero Sustainable Products for Earth Day

Earth Day

Silent Spring, in addition to major environmental crisis like the 1969 oil spill in California, inspired then U.S. Senator Gaylord Nelson (with the help of his friends!) to create an event that celebrates the grassroots enthusiasm for the planet he was witnessing, and fuses that enthusiasm with national policy initiatives. After a year of planning, on April 22, 1970, Earth Day took the world by storm as 20 million Americans hit the streets and public parks to rally for what they believed in. Various groups from all walks of life came together to rally against oil spills, polluting factories and power plants, toxic dumps, pesticides, freeways, and the extinction of wildlife and biodiversity – and left the first Earth Day with a much larger community they realized they shared values with. And so the modern environmental movement was born!

By the end of 1970, the enthusiasm around Earth Day led to the creation of the United States Environmental Protection Agency (EPA) and the Clean Water, Clean Air, and Endangered Species Acts. Woohoo! Simply because of passionate grassroots activists some major environmental  policies were enacted that we still have in place today. But the power of Earth Day didn’t stop there.

Earth Day goes Worldwide!

Flash forward to 1990. A group of prominent leaders in environmental advocacy wanted another big push around Earth Day to rally not just America, but the entire world! They called on Denis Hayes, co-coordinator for the first Earth Day, to serve as international chairman and spread Earth Day with everyone. With his help, they mobilized 200 million people (mostly grassroots activists!)  in 141 countries and focused on important issues like recycling and the 1992 United Nations Earth Summit. This was a hugely successful campaign, and by 2000, they knew that Earth Day was a rapidly growing global force that had the ability to create real change.

In 2000, Hayes wanted to combine the excitement and passion he saw around the first Earth Day back in 1970, with the hands-on activism and involvement from the 1990 Earth Day. The campaign focused specifically on global warming and clean energy, sending a clear message that citizens across the planet wanted meaningful action from their leaders on these issues. About 5,000 environmental groups across 184 countries teamed up with millions of activists (both online and in person!) to rally for this cause. Hundreds of thousands of activists collected on the National Mall in Washington D.C. for a First Amendment Rally. A drum chain traveled from village to village in Gabon, Africa, to celebrate. The message from the entire world was clear that Earth Day: we need to protect our planet, and politicians better step up to help us.

What is Earth Day? Earth Day Facts with EarthHero | History of Earth Day | EarthHero Sustainable Products for Earth Day

Earth Day Information

By 2010, Earth Day was a well-known holiday…. But the environmental issues that faced us were becoming more severe than ever. Issues like climate change (and climate change deniers), oil lobbyists, an under-educated public, and a large political divide preventing change all inspired the Earth Day Network to remind the world what Earth Day is – and why it matters more than ever. They brought 250,000 people to the National Mall in D.C. for a climate rally, and launched the world’s biggest environmental service project, A Billion Acts of Green. That inspired  The Canopy Project, a global tree planting initiative that engaged 75,000 partners in 192 countries back in 2010, and has continued to make a significant impact on our global forests sense.

Today, Earth Day is considered the largest non-religious holiday observed worldwide, and is celebrated by over a billion people every year! From people choosing to celebrate the day enjoying nature with friends and family, to others who opt for a good ole’ fashioned peaceful protest, there are tons of ways to make an impact this holiday. Checkout some of our favorite Earth Day facts and initiatives below!

Earth Day Facts

  1. This Earth Day (2019) is the 49th annual Earth Day! The 50th Anniversary of this holiday is next year (2020) and we couldn’t be more excited!
  2. Earth Day was chosen to be on April 22nd by Gaylord Nelson because it was between Spring Break and Finals Week – so that students could be as involved as possible. It’s also the global Spring Equinox!
  3. According to the device recycler ecoATM, 30% of those polled celebrate by planting a tree for Earth Day, and 23% clean up local areas. About 47% of those polled associate Earth Day with recycling.
  4. Some environmental policy victories since the first Earth Day include:
    • Creation of the Environment Protection Agency (EPA!) which regulates the environmental quality of our water, air, and lands in the United States.
    • The National Environmental Policy Act: a law that requires any actions done by the U.S. Federal Government to be evaluated for their impact. That includes building roads, dams, and other infrastructure, and it’s potential impact on species habitats, water and air pollution, and more!
    • Clean Water, Clean Air, and Endangered Species Acts!
    • Federal Environmental Pesticide Control Act: required the study of pesticides and their impacts – plus regulation of what pesticides and chemicals can be used!
    • Formation of A Billion Acts of Green, and the Canopy Project!
    • And tons of education initiatives!
  5. Despite all the enthusiasm around Earth Day, according to Gallup Polls, 42% of Americans believe that the dangers of climate change are exaggerated, and less than half say the environment should be given priority over energy production. Yikes!
  6. Earth Day was officially renamed in 2009 by the United Nations to be International Mother Earth Day.
  7. On Earth Day 2012, over 100,000 people ditched their cars and rode bikes in China to reduce CO2 emissions and fuel usage.

EarthHero’s Favorite Earth Day Products

At EarthHero, we’re celebrating the day by teaming up with the organization that started it all – the Earth Day Network (founded by Denis Hayes!) to donate towards their amazing 2019 campaign called “Protect Our Species”. The entire week of Earth Day (4/22-4/29) we’ll be running a special promotion (stay tuned!) that gives you a chance to help us give back to their cause. Until then, support brands who are putting our environment first with some of our favorite eco-friendly products below!

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Earth Day Custom Gift Box

To celebrate the “Protect Our Species” campaign, we curated a custom gift box chock full of zero-waste, plastic-free products that directly or indirectly support happy habitats, species biodiversity, and sustainable ecosystems. Our oceans are one of our largest habitats, and host millions of unique species – but can be easily impacted by mounting environmental issues like plastic pollution and climate change. This gift box brings together products like reusable straws and food storage containers that reduce the amount of plastic you produce, with innovative products like the Cora Ball microfiber catching laundry ball.

What is Earth Day? Earth Day Facts with EarthHero | History of Earth Day | EarthHero Sustainable Products for Earth Day

4Ocean Recycled Earth Day Bracelet

Every year, an estimated 16 billion pounds of plastic waste enters our oceans, where it damages habitats and hurts a variety of species. 4Ocean’s custom Earth Day Bracelet is on a mission to reduce the amount of plastic on our planet by making bracelets from recycled plastic and recycled glass – that also remove a pound of plastic from our oceans for every purchase. To date, 4Ocean bracelets have removed 2,246,704 pounds of trash from our oceans, and are just getting started! Plus, this bracelet is in support of the Earth Day Network, and donates a portion of profits to their numerous causes. Get one for yourself, and for a friend this Earth Day!

What is Earth Day? Earth Day Facts with EarthHero | History of Earth Day | EarthHero Sustainable Products for Earth Day

Zero Waste Essential Starter Kit

Want to share Earth Day with someone who is just getting started living more sustainably? Then this is the essential starter kit you need! It’s full of our favorite plastic-free essentials like reusable produce bags, silicone Ziplock alternatives, a bamboo utensil set, reusable straws, bamboo toothbrushes, and silicone food savers… aka all the essentials to get you creating less waste, and living more mindfully! They also come in size small and large, depending on what sustainable goodies you’d like to give or get!

What is Earth Day? Earth Day Facts with EarthHero | History of Earth Day | EarthHero Sustainable Products for Earth Day

Coral Reef Friendly Sunscreen

For many of us, Earth Day is an amazing reminder to get outside and enjoy nature – whether that means hiking, biking, swimming, diving, climbing… or just chilling. No matter what you decide to do, wearing a earth-friendly sunscreen is imperative to protect your skin, without harming the fragile ecosystems we love to play in. You can read more about why natural sunscreens are the way to go here, but make sure you opt for an oxybenzone-free, reef-friendly option like this one!

What is Earth Day? Earth Day Facts with EarthHero | History of Earth Day | EarthHero Sustainable Products for Earth Day

Reusable Insulated Water Bottle

Plastic water bottles: they’re made of single-use chemical-laden plastic from oil, they’re mostly not recycled, and we add about 20 billion new plastic bottles to our landfills each year. Needless to say, the planet probably isn’t a huge fan of them. This Earth Day, make an effort to switch to a reusable bottle and kick single-use plastic to the curb! These insulated stainless steel bottles by Earthwell are leveling up on plastic bottles because they can keep drinks iced for 72 hours (that’s three days!), cold for 24 hours, and hot for 16 hours. Grab one and take it with you to any Earth Day celebration! And then… take it with you everywhere after that…. The planet will thank you.

Want to make an impact this Earth Day? Kate Williams, CEO of 1% for the Planet (which we’re proud to be a part of!) says that anyone can make a difference by simply incorporating little changes into your daily routine. “Read your labels, and require transparency from your favorite brands. Make a pledge to keep water clean and accessible for years to come. Commit to making an at-risk species your mascot, and become an advocate for that particular species. There are so many ways to make an impact – you just have to choose one!”, says Williams.

How will you make an impact this Earth Day? Comment below or share it with us on our Facebook or Instagram!

Give-Back Friday

It’s the most wonderful time of the year…. to go shopping that is! More than one in three American adults make it a priority to go shopping on Black Friday, with each shopper expecting to spend, on average, $1,007.24 total–with $637 of that going towards gifts alone. And this frenzy doesn’t just last one day–in fact, 30% of annual retail sales occur between Black Friday and Christmas!

Cheap deals and fast shipping may sound ideal, but Black Friday and the festivities around it can create an extreme amount of packaging waste, shipping emissions, and other negative environmental impacts as mega-companies aim to get more customers to buy more products more quickly.

Dubbed “Black Friday” back in the 1960s, back when account books used pen and ink to record the day’s sales (red ink=losses and black ink=profits) this holiday once stood for the success of small businesses. Today, with new times and new shopping habits, Black Friday has become something distinctly different. The sad truth is that Black Friday has become less about the spirit of giving gifts, and more about “how much” for “how little” you can get. That’s why this year, we’re on a mission to do things differently–converting Black Friday from a day of excess, into a day of intention.

This “Give-Back Friday” at EarthHero, we’re offering a 20% off discount–but with a twist. We’re putting the power in your hands, letting you choose what % of that 20% discount you’d like to apply to your order of sustainable products, and what % you’d like for us to donate to environmental organizations. We’ve chosen 3 non-profits that go the extra mile to promote sustainability in three key categories–education, conservation, and policy. After you shop our green gift boxes, sustainable starter kits, and thousands of eco-friendly stocking stuffers, you’ll find a unique option on the checkout page. A slider will allow you to choose exactly how much you’d like to donate or discount, and you’ll get to choose the non-profit you’d like to give your donation to!

55% percent of Americans shopped in stores or online during Thanksgiving weekend (2015, National Retail Federation). Can you imagine if every one of those purchases gave back to our planet, instead of just taking from it? Read on to see what non-profits we’re giving back to this holiday season–and pick which one you want to share in your Black Friday savings!

Friends of the Earth – Policy

Friends of the Earth (FOE) gets directly involved in policies that truly affect our planet. By political action and grassroots movements, they expose those who are endangering our planet’s health for their own corporate profit or special interests. FOE pushes for reforms that are truly needed–not just easy. Over their 47 year history, three guiding principles have shaped Friends of the Earth; being a bold and fearless advocate for positive change, fighting for systemic transformation through strategic reforms, and organizing & building long-term political powers that will prioritize environmental reform in today’s world.

Their specific initiatives include….

  • Defending the EPA and strengthening other regulatory agencies to protect public health from corporate pollution
  • Protecting organic agriculture, with an emphasis on making sustainable and healthy food available to everyone
  • Fighting against trade deals that undermine democratic processes
  • Promoting community-controlled clean energy solutions that alleviate poverty
  • Empowering people globally to hold financial institutions accountable for destroying tropical rainforests and other environmental sites
  • Pushing public institutions to work to improve the lives, livelihoods, and habitats of people worldwide
  • Supporting community efforts to protect our oceans from fossil fuel projects, including export terminals and coal plants

FOE is a bold voice for justice, and for the planet, using policy as a force for good. Through the power of their grassroots members and donations, they were able to encourage the world’s largest garden retailers, including Home Depot, Lowe’s, Walmart, Costco, and 135 others, to phase out neonicotinoid pesticides, which are shown to correlate with declining bee populations. This is just one of many impactful steps in their effort to change policy. If you choose to donate to this forward-thinking non-profit, your money will go towards fueling the fight to protect people and the planet–not corporate profit. Learn more about FOE here!

Sustainable Packaging Coalition – Education

The Sustainable Packaging Coalition (SPC) is the leading voice on sustainable packaging–developing tools, applications, and services to help communities and companies take meaningful action towards sustainability, specifically in packaging. This membership-based collaborative believes that today’s industry is capable of having more sustainable packaging, and uses education to bring tactical solutions to companies that need them. They believe  in packaging that is non-toxic, effectively recovered, optimized for efficiency, sourced responsibly, and low-impact.

Their specific projects include…

  • How2Recycle Label: the SPC aims to make recycling easier with their next-generation packaging-recycling label, which uses clear and concise language to show consumers how to properly dispose of and recycle their products. Because there is no current “standard” for recycling labels, and recycling information can be hard to understand, this labeling system plays a critical role in the recovery of recyclable materials.
  • Online and in-person training courses which focus on the essentials of sustainable packaging and how companies can implement better packaging solutions
  • How2Compost: this standardized on-package label helps consumers know if a package is BPI-certified compostable, taking the guesswork out. They hope that reducing confusion will improve soil health through increased availability and quality of compostable materials, and improve the reliability of compostability claims.
  • ASTRX: ASTRX, or Applying Systems Thinking to Recycling, aims to build up the recycling industry through technological advances, hoping to deliver more high-quality recyclables to the supply chain

When you donate to the Sustainable Packaging Coalition, you support the quest for increased use of sustainable packaging through research, education, and knowledge-sharing. Learn more about the Sustainable Packaging Coalition here!

Ocean ConservancyConservation

Ocean Conservancy works with you to protect the ocean from today’s greatest environmental challenges–creating science-based solutions for a healthier ocean, and planet. By looking at long-term (and short-term) solutions, they hope to enact change at multiple levels, from coastal cities, to garbage patches, and much more.

Since they were founded back in 1972, the Ocean Conservancy has accomplished incredible feats for whales and wildlife, local communities, and of course, our ocean. One of their first initiatives was the Whale Protection Fund, protesting commercial whaling by countries like Russia and Japan. Through advocacy, volunteer support, and investments, they launched petitions and ran ads in newspapers to increase awareness about the whaling industry. In 1982, they succeeded, and the International Whaling Commission banned commercial whaling.

Since then, they have slowly shifted from protecting individual species like whales, seals, and sea turtles, to protecting entire habitats. They called this an “ecosystem based approach” with a focus on conservation. This led to the creation of the International Coastal Cleanup in 1986, which now works with millions of volunteers around the globe each year to tackle ocean and habitat pollution.

Their specific initiatives include…

  • Protecting local communities and wildlife from ocean acidification
  • Promoting funding for and attention towards the ocean in policy
  • Employing their Ocean Future Initiative to further understand the interactive effects of climate change and acidification on our ocean
  • Protecting the arctic ecosystem
  • Restoring the Gulf of Mexico
  • Planning strong, sustainable coastal communities that can live alongside healthy ocean habitats
  • Reducing overfishing and rebuilding vulnerable fish populations
  • Reducing the amount of trash and pollutions in our seas

If you choose to donate to the Ocean Conservancy, your donation will go towards the amazing initiatives above, working to save the ocean from ongoing threats that can impact us all. Learn more about the Ocean Conservancy here!

Now that you’ve heard a bit about the awesome non-profits joining us this “Give-Back Friday”, be sure to share with friends and family how you’re tackling the holidays in a more sustainable way. You can shop all your favorite sustainable goodies, from upcycled headphones to recycled plastic kids toys, and feel good knowing that your purchase was made in a way that gives back to the Earth. Plus, you get to choose just how much to donate–so the power is in your hands!

What non-profit will you be supporting when you shop with us this Black Friday?