In 2011, the founder of Davids, Eric David Buss, realized that none of the toothpaste brands on the market were making products that satisfied the high environmental and health standards which people deserve. Buss found brands that claimed to be natural or Made in the USA, but upon closer evaluation, found these claims to be false or misleading. These toothpastes contained ingredients that were unhealthy or had been imported into the country, despite the labelling. Eric set out on a mission to create the highest quality premium natural toothpaste, with a commitment to sustainability and to you, the user.

After four years of research and development, Davids was officially launched in 2015, boasting a completely natural, healthy, and effective toothpaste. Many big toothpaste brands import ingredients from around the world and then manufacture their products in the USA, claiming that they are made in the USA. Davids, however, combines their sustainability efforts with a dedication to the US economy and sources 98% of their ingredients from the United States. These ingredients contain no artificial flavors, colors, preservatives, or sweeteners, and the toothpaste is completely vegan. These factors, along with years of research regarding the most effective toothpaste, have culminated in a toothpaste that exceeds expectations and sustainability standards in every way.
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