Tru Earth

When Tru Earth co-founder Ryan was expecting his third child with his wife Kathleen, he started a new morning routine with his children, aged 4 and 3 at the time. They'd wake up, head to the kitchen for a glass of milk, and watch YouTube videos on toys! This was one of the best parts of the day for Ryan but he couldn't ignore how much plastic he noticed in these videos, from the products themselves to the packaging they came in.

Ryan, inspired by the idea of reducing plastic, called up his good friend Brad, a serial entrepreneur. Brad shared that he had an extended-family member with a patent on an eco-friendly laundry detergent, where an entire jug could fit into packaging the size of an iPhone. Brad, Ryan, and their childhood friend Kevin decided they needed to see it to believe it and tried these magic laundry strips for themselves. And they really worked!

Kevin set up a webpage for the product, and they determined that 150 subscription orders in 150 days would be the push they needed to invest resources into this idea. At the end of 30 days, they had 1,500 subscribers! They knew immediately that the world needed this product; an alternative to wasteful plastic laundry packaging that actually got your clothes clean. And so, Tru Earth was born, a laundry strip made for the modern consumer that wants to live more sustainably, but doesn't know where to start.
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Clean, Green, Simple!

30 billion loads of laundry are done each year! But most laundry products are packaged in huge single-use plastic jugs and containers which take up space in our landfills, and your laundry room. But‚ if everyone switched to Tru Earth, we could save nearly 1 billion plastic jugs, and reduce truck fuel and CO2 emissions equivalent to taking 27 million cars off the road each day, a similar impact to planting 9 million trees! So, how can one tiny laundry strip have such a large environmental impact? Tru Earth strips weigh under 3 grams each, and are packaged in recyclable and plastic-free product packaging. Because they're significantly lighter and smaller than conventional laundry products, they reduce overall transportation costs and emissions by up to 94% compared to leading liquid detergents. Plus, the plastic-free packaging reduces the need for new plastics made from non-renewable petroleum! The laundry strips themselves are ultra-concentrated, hypoallergenic, and low-sudsing, and work with all laundry machines to dislodge dirt molecules and stains from your clothing. Most laundry detergents rely on heavy chemicals to clean, but Tru Earth laundry strips are free from parabens, phosphate, chlorine beach, added dyes, and 1-4 dioxane and are 100% vegan. Plus, they're beyond simple to use: just remove one strip from the plastic-free packaging, place it in your washer, add clothes, and let it run. No measuring messy detergents, cleaning up spills, or dealing with tons of chemical-laden products.

Time Well-Spent

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