Essential Black Mascara
Essential Black Mascara
Essential Black Mascara
Essential Black Mascara
Essential Black Mascara
Essential Black Mascara

Elate Cosmetics

Essential Black Mascara

Sale price$32.99
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Fulfilled and shipped by: EarthHero (warehouse)
We all know what it's like to apply mascara in the morning only to have smudged, raccoon eyes by mid-day. But wait, there's a solution that doesn't involve harsh chemicals or fillers! The Essential Mascara by Elate Cosmetics provides a lengthening and plumping formula that is both water and sweat resistant. Plus, it's safe for even the most sensitive eyes. Start at the base and comb out towards the ends, adding more coats as needed. Brush through with a clean spoolie for a more natural look.
Women Owned
This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

B Corp
The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.

Bamboo
As a member of the grass family, bamboo is one of the fastest growing plants on earth. It requires no irrigation, pesticides or fertilizers to grow, and can be harvested within 3-5 years, as compared to approximately 30+ years for traditional hardwoods. Bamboo is extremely adaptable and produces more oxygen per acre than large tree species, while using a fraction of the water to grow. Its durable and lightweight qualities make bamboo a great alternative for hard wood products!

Paraben Free
Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors. If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalate Free
Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Recycled Packaging
This product is packaged or shipped in materials that contain recycled content.

Safe and Fair Labor
We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.

Sustainably Harvested
Some or all of the ingredients or materials used to produce this item have been sustainably harvested. Sustainable practices involve managing land in ways that prevent overharvesting, preserve the natural ecosystems and animal habitats, and ensure a sustainable harvest for the future.

Customers praised this eco-friendly mascara for its natural look, easy removal, and gentle formula ideal for sensitive eyes. "Best natural mascara on the market!" Many noted it doesn't smudge, though multiple coats needed for dramatic effect. Some concerns: doesn't hold curl well, requires 2-3 layers, and occasional clumping. A few found it pricey or irritating.

  • 5 stars: 21 (55%)
  • 4 stars: 10 (26%)
  • 3 stars: 3 (8%)
  • 2 stars: 1 (3%)
  • 1 star: 3 (8%)
Z
Zerowastewisdom
Great sustainable option!

I love the feel of this mascara! It can go on pretty thick unlike a lot of zero waste mascaras I have tried in the past. It also doesn't smear around my face throughout the day (unless I rub it or cry) so I don't have to worry about black eyes.

L
Liz M.
With Wand
The only mascara I'll wear

I love this mascara! It give a natural but full look and can be layered for a more dramatic look. It doesn't smudge on me, which I appreciate. Its a favorite of mine

D
Darleen W.
Refill
Toothbrush

I love these toothbrushes.

M
Maddie S.
I LOVE my new mascara!

This is an amazing product! Some of the best mascara I have ever used. I was a little worried when I saw that it was water resistant, but it comes off easily with some good soap and water. I'm tempted to think, especially with the eco-friendly nature of this product, that it is the BEST mascara on the market!

D
Darleen W.
Mascara

The mascara is good that it doesn't smear, I am still getting us to the brush. I feel I continue to use.

K
Kellington B.
Great Mascara!!

Great Mascara!!

A
Amanda S.
Happy with purchase

I tend to find mascara itchy by the end of the day and this was an exception! Happy to have no eye discomfort and it washes off easily at the end of the day.

Hey there Amanda,

Thanks so much for reaching out to EarthHero Community Experience! We are currently offline, probably on a hike or petting our dogs.

We will get back to your email as soon as we can! Our hours are M - F, 9 am - 5 pm MST.

Cheers,
Quin + Russ

S
Sarah M.
Best mascara!

I’ve been wearing this mascara for a few years now and I love that it is more naturally made and it is as good or better than any other mascara I have ever worn.

E
Eileen D.
I have super sensitive eyes

I have super sensitive eyes and this is the One and Only mascara that doesn’t irritate them. Thank you so much!

F
Francesca H.
I appreciate this company’s mission

I appreciate this company’s mission and the fact that it does not smudge on my oily skin as much as other brands, but I will probably look for something else when done with my current tube. The formula just does not hold a curl and resets my lashes to stick-straight.

M
Mary A.
A great natural mascara

This mascara makes my lashes look very long and natural. It stays in place all day yet comes off easily when I wash my face. Will buy again!

I
Issacjordan711
Love it

It definitely is not waterproof at all but I still love it so much. It feels nice holding it, very volumizing and looks great. Will get again.

Z
Zerowastewisdom
Great sustainable option!

I love the feel of this mascara! It can go on pretty thick unlike a lot of zero waste mascaras I have tried in the past. It also doesn't smear around my face throughout the day (unless I rub it or cry) so I don't have to worry about black eyes.

S
Shielagajelonia
I usually dont wear mascara

I usually dont wear mascara because it's messy but wanted to try this more sustainable option. It's decent after several coats and i love that clean up is easy. I do think it's in the pricier side though.

A
Amberconway14
I'm loving this mascara! Definitely

I'm loving this mascara! Definitely a good replacement to the more plastic tube ones I was using previously.

S
Sophiarain
If natural lash is your look

If so , this does the job nicely. I apply 3 times to get the level of lash i'd like. Easy to remove and gentle on my eyes.

L
Lauryn
Happy customer!

I love how feathery my lashes look and feel when I use this mascara. I haven't had any issues with the product clumping on my eyelashes. This mascara definitely gives a natural look, so I would not recommend it for bold makeup looks. I am looking forward to a waterproof formula!

J
Jordan E.
Good mascara

I was pleased by the dark color, thick coverage, and obviously the vegan and eco-friendly nature of the product.

E
Erinfh11
Happy with it!

Godo for a natural mascara- only complaint is the brush could be better but it isn't bad. Like many, this looks best with 2-3 layers.

A
Anne W.
Full of regret

I'm honestly upset this product is on the market. For starters, yes, the wand is plastic but what's even more terrible about it is that unless you're the size of a fairytale giant, it's practically useless. I can barely get the mascara on my lashes without smudging my lids because it's such a large impractical size. And the mascara itself is disappointing. If you have dark lashes, you won't notice a thing. I'm mad I tried it because now I'm dealing with the guilt of not wanting to use it. Of course, I am using it so I can eventually get a better mascara but I'm irritated with each application.

Hi Anne!
Thanks so much for taking the time to write this thorough review. We're sorry to hear you aren't enjoying the mascara. Our team is working hard to find new zero-waste mascara products. A strangely difficult makeup to source plastic-free!
We really want to make sure you find something exciting, so we'll be in touch shortly to follow-up! üôÇ

E
Eveningprimrose
Hesitant To Buy, But Was Not Disappointed

I was initially hesitant to purchase this mascara due to the numerous negative reviews; however, after a few weeks of indecisiveness, I got it. Luckily, I have not been disappointed thus far. I have naturally curled eyelashes, and I wear makeup very minimally, especially now with COVID-19, so this mascara gets the job done for me and is worth the investment.

L
Lizmheffner
Disappointed

I was excited to try another eco friendly Elate product. This one is not worth the price. It irritated my eyes and was hard to take off. I was really excited for this product since the design is so beautiful and the concept is amazing! It might work better for others but I don't think its worth the cost to find out.

Hi there, we are so sorry that this mascara irritated your eyes! Our care team will be in touch shortly to assist.

L
Laurbarnett1
Great, but needs a few coats

I love this, but it definitely requires more than one application. I did three coats and got the effect I'm used to getting with non-eco-friendly options. If you don't mind putting a little extra effort into your make up routine, this is a great option!

R
Rebeccamwyant
I was so excited to

I was so excited to try this but it's just not worth the price. I applied a few coats and it didn't really do anything. My lashes are darker, of course, but there is no lift or fullness.

C
Cmpdreamgirl
Thumbs up

Does what it should! No complaints here!

M
Maria
Works well

It gives you a light coat and doesn't transfer to my under eyes. What I don't like is that it doesn't hold the shape of my lashes when I curl them ( I have naturally straight eyelashes :( )

K
Katya
Smudgy, clumpy

I decided to choose this eco mascara because it was packaged sustainably but I was disappointed with my purchase. The mascara has an oily, clumpy texture which smears easily. I was also surprised that it contained a plastic wand; I thought that the container would be entirely made from sustainable resources such as bamboo.

Hi Katya! We LOVE this mascara and are so bummed to hear you haven't enjoyed it so far. We'll be in touch soon! Finding a truly eco-alternative to the plastic wand has been tough - but we're on the mission!

S
Shannon O.
Best natural mascara on the market!

My go to mascara was Loreal voluminous, but wanted something natural. Tried many. This stays on does not flake or smear
Takes a couple coats for a dramatic look

M
Marissa.Burch22
Good mascara, wish there was a refill

I wish Elate would sell the tube sans wand so that way we can cut down on packaging when repurchasing! but otherwise a good mascara, no complaints

L
Lyss
I love that this product

I love that this product is more sustainable! It does sting my eyes a little bit when I sweat (I live in Southern California, so it gets hot often). Wish it were a little more gentle on the eyes, but all in all, great product.