All Good

When All Good Founder Caroline Duell made her first batch of what's now known as the infamous All Good Goop in 1997, she had no idea that it would one day turn into a broad spectrum of healing products that she'd get to share with the world.

Duell's journey with herbal medicine began in high school, where she took a medicinal plant workshop, learning how to harness the benefits of wild plants that could be found trailside in the mountains of Colorado. Her knowledge and interest in plants stayed with her as time went by, until one day, she used her knowledge to help heal herself. Rock climbing, farming, and other outdoor activities were taking a toll on her own skin, and she decided to take matters into her own hands (literally).

After some experimentation, she made her very first batch of the All Good Goop and immediately experienced improvement in her skin. Amazed, Caroline began to give her healing balm to friends and family, and soon enough, she debuted the product at the local farmers market. In time, Caroline wanted to bring her products to a broader audience so they too could feel the benefits of what she had created. It was then that All Good, a brand that features a wide array of natural and organic body care products, was born.

Feel Good, Do Good

All Good knows that what you put on your body matters, both to your health as well as the health of the planet. That's why every formula is created with certified organic ingredients, and most products are either USDA Certified Organic, or meet NSF/ANSI 305 Standards for personal care products made with organic ingredients. All Good even owns a farm near their solar-powered Morro Bay, California warehouse, where all Calendula is grown for their products (as well as food for the team!). All products are All Good cares about packaging too: they package items in glass or aluminum when possible, and ensure that all of their sunsticks and lip balms are held in tubes made with at least 50% recycled content. While many companies make claims to be "Reef Friendly" not all live up to the hype. All around the globe, coral reefs are experiencing immense stress from climate change, pollution, and harmful chemicals found in sunscreens. All Good promises that every product they sell is free from harmful chemicals like oxybenzone, octinoxate, octocrylene, and 5 other chemicals in the ‚awful eightthat are deemed harmful to coral and marine life. Instead, All Good utilizes non-nano zinc oxide, which protects skin from UVA/UVB rays, but doesn't contain the harmful chemicals above, phthalates, or parabens. All Good believes in protecting animals and wildlife through the production of the products as well. Every time you purchase something from All Good, you can ensure that it is 100% cruelty-free. They take a strong stance against animal testing by working with organizations like PETA and Leaping Bunny, signing campaigns promising that they do not and will never test their products on animals. If taking their word for it isn't enough, All Good is a certified B Corporation, meaning that they meet rigorous third-party standards and are a part of a select community of businesses that are dedicated to making positive social, environmental, and economic changes that impact both the people and the planet. In addition to also being Climate Neutral Certified, meaning they've undergone an extensive process of measuring and offsetting their overall footprint to achieve net-zero (or better) carbon emissions, they're also a part of 1% for the Planet and pledge to give 1% of all sales, before any expenses, to environmental organizations that are doing good for the Earth. Currently, they are partnering and donating to Save Our Snow and United Plant Savers.

Time Well-Spent

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