Plum Brilliance

Straight from Nature 🤗

Who They Are

Imagine a world where everything that touches your skin came straight from nature – and really worked. With Plum Brilliance, that dream becomes a reality!

Hailing from southern California, Plum Brilliance founder Apryl Martinez has lived her whole life deeply connected with and inspired by her natural environment. Like many of us, she used the ‘natural’ products she could find in local shops…but was often disappointed with the results. So she decided to take matters into her own hands.

So, she set off to create Plum Brilliance with two guiding ideals. She was inspired by the concept that our skin is able to absorb everything we put onto it, so non-toxic and natural ingredients were a must for all her products and that she wanted all those ingredients to be sustainably harvested in a way that was mindful of our planet's needs. And so Plum Brilliance was born!

From flowers to leaves, tree bark to herbs, Apryl began absorbing as much knowledge as she could about the natural healing properties of assorted plants – and how they could heal our bodies from the outside, in. She began growing her own herbs and flowers, and foraging for others she found growing wild in nature, custom crafting formulas based on the needs of our bodies, and our Earth. By using what the planet has provided us, she believes that we are able to better reconnect to the natural world, and through that, find healing.

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Why We Like Them

Explore the healing powers of nature with Plum Brilliance. Unlike other skincare companies that rely on preservatives, additives, and hard-to-pronounce chemicals (plus tons of plastic packaging!), this natural skincare company goes the extra mile to make the needs of nature aligned with the needs of our bodies. 

Each product starts with Apryl: founder of Plum Brilliance and lover of our natural Earth. She gathers many of the ingredients used in her natural products from her organic farm, where she lovingly tends to an assortment of flowers, herbs, and other botanicals. When she needs an ingredient she does not grow on her farm, she turns to the world around her, foraging and sustainably harvesting botanicals to add the finishing touches to her products. Once she has what she needs, she creates each product in small batches, with energy-intensive practices to create wonderful wildcrafted products. 

This method of production may sound unusual, but Apryl doesn’t think so! In fact, she believes it is what makes her products truly stand out. From ethical, chemical-free ingredients grown with intention, to plastic-free and mindful product packaging, Plum Brilliance is leading the way for a natural skincare revolution. And your skin will be able to feel the difference!

Treat your skin to the power of nature with Plum Brilliance!

  • Women Owned
    Women Owned
  • Paraben Free
    Paraben Free
  • Phthalate Free
    Phthalate Free
  • Sulfate Free
    Sulfate Free

  • Organic Content
  • Sustainably Harvested
    Sustainably Harvested
  • No GMO
    No GMO
  • Vegan
  • Handmade
  • Made in the USA
    Made in the USA

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.

Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Some or all of the ingredients or materials used to produce this item have been sustainably harvested. Sustainable practices involve managing land in ways that prevent overharvesting, preserve the natural ecosystems and animal habitats, and ensure a sustainable harvest for the future.

This product is made without the use of Genetically Modified Organisms. The process of using GMO’s involves manipulating the DNA of plants, animals, and other organisms to produce benefits such as an ability to tolerate herbicides or produce their own pesticides. GMO’s have been deemed as unsafe by many developed nations.

This product does not contain any animal products or byproducts, and has not been tested on animals.

We support small businesses and craftspeople who create each of their products with care. Handmade products are generally produced on a small scale, without the use of large energy consuming factories and production facilities. Buying handmade helps support art, communities, and people’s livelihoods.

This product was made in the United States. Buying locally made items helps to reduce harmful emissions that result from transportation during and after the production process. Purchasing products made in the United States also ensures that the items are produced in ways that meet strict safety and labor standards.

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