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Product Breakdown: FinalStraw

FinalStraw: the world’s first collapsible and reusable straw. Made from stainless steel and silicone, this sleek metal straw folds to fit in a case small enough to attach to a key chain–making it perfect for the modern environmentalist.

But the straw isn’t just sexy—it’s essential, too. FinalStraw has quickly become a leader in the global movement to reduce the amount of single-use plastics in the world, replacing commonly used items with reusable alternatives. Every day, we use (and toss!) millions of single-use plastic straws, all of which aren’t recyclable and will never truly decompose. By switching to a reusable alternative, you can reduce the amount of waste headed to our landfills–while still getting all the perks of straws you know and love. Read on as we break down how to use, clean, and love your FinalStraw in this product breakdown!

FinalStraw EarthHero

The Straw

Sturdy stainless steel meets food-grade silicone to make the FinalStraw durable, collapsible, and perfect for kids and adults alike. Unlike classic stainless steel straws, that are perfectly rigid, this straw is made from 4 unique stainless steel sections, linked together by non-plastic silicone that allows it to easily self-assemble when pulled from its carrying case. This same silicone is added to the top and bottom of the straw as well, making it perfect for straw-biters, children, those with disabilities, or basically anyone who prefers a softer straw tip.

FinalStraw EarthHero

How-To: Clean & Dry

One of the biggest drawbacks for some around reusable straws is the question: how will I clean it? FinalStraw tackled that concern head on by making their straw easy to clean–whether you’re on-the-go, or at home. This is in part due to the unique travel case the straw comes folded in–featuring a drying rack and straw “squeegee” cleaning brush made from the same food-grade silicone as the interior of the straw.

To clean, simply remove the mini drying rack from the travel case, and unwrap the silicone straw brush from the base of the drying rack. With soap and water, run the straw brush through the straw until clean. Then simply collapse the straw and set it in the drying rack! The drying rack keeps the straw from collecting dust or dirt while it dries, and is small enough to make it feasible for traveling. Watch a video on how to clean it here!

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The Travel Case

Another classic case against the reusable straw is that they’re difficult to carry around without getting dirty inside your bag or purse. That’s where FinalStraw’s unique keychain carrying case comes in, made from 100% recycled plastic that’s durable and protective. This mini case can be easily clipped to keys, carabiners, or stashed in a glove box–making it a perfect travel companion. Plus, it holds the straw brush and drying rack we mentioned above… so you don’t need to bring additional supplies. In a variety of fun colors to match your personality, this case truly sets FinalStraw apart from the rest.

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Why FinalStraw?

Single-use straws are often used for an hour or less as your enjoy your drink, then sent to the landfills where they will stay for hundreds of years before becoming microplastics (which are even worse!) Unlike single-use straws, testing has shown the FinalStraw can be used for 12,000 cycles – which is roughly 2 uses a day for 16 years! Perfect for both hot and cold drinks, with a variety of colors and options, this straw is truly the most innovative reusable we’ve found–and hope you love it as much as we do.

The visionary behind the sucking sensation is CEO Emma Cohen. Cohen, 32, holds a Master’s degree from Harvard University in Environmental Management and Sustainability, and worked in waste minimization at Los Alamos National Laboratory, before quitting to become a “strawtreprenuer.” Her Kickstarter campaign became a viral success with the FinalStraw team raising $1.89 million, and pre-selling over 85,000 straws.

Whether you’re new to reusable straws, or just want to try this innovative option, you can get your FinalStraw on EarthHero today!

3 thoughts on “Product Breakdown: FinalStraw

  1. It s all well and good coming up with a sterling idea for a product, but getting it to market is another matter. Even though sustainable products sound good on the face of things, getting people to change habits and part with their money can be tricky.

    1. Hi Brian! Final straw is great for hot and cold drinks, but as it’s more of a narrow straw, it may not be the best for thicker smoothies. This straw is amazing for them, though 🙂

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