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Wishbone Design Studio

Wishbone aims to spread joy, creativity, and independence. The first Wishbone bike was made in an apartment bathroom in New York City by Richard Latham. He was inspired to make something that would give his son more freedom and independence, while also being made to last and soft on the planet. The bike was soon in high-demand and by the time the family returned to their home in New Zealand, they had a growing business on their hands. Flash forward to today and Wishbone is a staple in households all across the globe!

As much as we love to see kiddos grow, we don't quite love the path of broken and discarded toys that they leave behind. Wishbone has reimagined the function of children's toys, designing them to be loved and repaired, passed down, and loved again. Their thoughtfully-made bikes, trikes, wagons, and rockers are created to grow with children, providing new challenges at every stage of development for long-lasting engagement. All of the fun with none of the waste!

Time Well-Spent

Everything on our site is vetted through our 5-Pillar Sourcing Methodology, and our Community Experience team is always here to help through chat, call, or email.