Sustain stemmed from a father-daughter duo with deep roots in the natural products industry. Jeffrey Hollender, founder of the all-natural product company Seventh Generation, first got his daughter Meika interested in this line of work through his expertise in non-toxic, eco-friendly cleaning solutions. This meshed well with her passion for women's sexual and reproductive health, so together they created the first brand of all natural vagina-related products.

Sustain provides safe alternatives to traditional tampons, condoms, lubricants, and more–switching out harmful ingredients and materials for those that are good for your body, and the planet. With a focus on sustainably sourced materials, fair labor practices, organic ingredients, and the welfare of people and animals, you can feel confident knowing that sustain products are made responsibly.

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Vagina and Planet Friendly

Sustain knows that sustainability and safety go hand in hand. Founders Jeffrey and Meika learned that it's way harder than it should be to find vagina-related products that are free from harsh chemicals like nitrosamines (found in most traditional condoms), parabens, plastics, pesticide residue, and other scary substances. To combat this, Sustain utilizes ingredients that are certified non-GMO, USDA Certified Organic, and cruelty free. By avoiding unnecessary chemical fragrances, spermicides, flavorings, preservatives, and more, Sustain keeps the sensitive parts of your body free from chemicals that don't belong there. They've also built a brand that puts the planet first. The rubber used in their latex condoms is sourced from an FSC Certified plantation to ensure safe and sustained land use to protect local ecosystems and communities. To cut down on chemical pesticides that harm workers and wildlife, Sustain only sources organic cotton for their tampons and pads. Plus, they even go one step further–ensuring each tampon applicator is made from bio-plastics to reduce their reliance on petroleum based plastics. Finally, Sustain makes sure people benefit from their business. From providing educational opportunities and health care to the employees at their rubber plantation, to donating 10% of their profits to women's healthcare organizations, Sustain makes sure that they don't just talk the talk. Whether the issue is social equity, climate change, water pollution, population growth, or Fair Trade, they aspire to operate as a model for how a business can have a positive impact in every area it touches. Don't want to take our word for it? Sustain is also a certified B Corp, meaning they meet strict third party standards for social and environmental responsibility through each step of production.

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Everything on our site is vetted through our 5-Pillar Sourcing Methodology, and our Community Experience team is always here to help through chat, call, or email.


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