Rooted Woman

Let's talk about self care! Sometimes we get so caught up in our hectic lives that we forget to look out for our own well-being. Self care isn't selfish, in fact‚ it's essential to take care of ourselves, relax, and recharge. Allowing time to take care of ourselves isn't superfluous, it's a necessary part of a healthy, balanced life! Rooted Woman is a Black-owned, woman-owned brand that was created with the purpose of inspiring women to value self-care and personal wellbeing.

During her time as a workaholic, Rooted Woman founder India Williams began to realize that in her pursuit of her professional success, her own self-care was put on the back burner. After Williams' health took a turn, she stepped back to reevaluate her priorities. In 2015, she cleared her schedule and took a six-month journey to pursue personal wellness. During this time, Williams reconnected with herself regaining her health and finding a renewed life purpose. She was inspired to help overworked women like herself reimagine self-care as a fundamental necessity, rather than a time-waster that can be shrugged off. In her own self-care journey, Williams noticed that one of the common ways that professional women express themselves in a work environment is through their nails. She decided to make this a centerpiece of her self-care initiative, creating a line of nail polish that prioritizes health above all else.
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