In the Fall of 2009, an outdoor enthusiast met a textile producer to buy a bike. Neither knew that this transaction would fuel not only a friendship built on the bike trails in North Carolina, but also a company built on doing the right thing. One day John Riddle, the textile veteran, explained to Bill Johnston that there was a better way to make shirts. He explained that by using manufacturing scraps and recycled bottles, they could create a material that kept trash out of the landfills and saved new resources from being extracted. Bill jumped on the idea. Six years later, Recover is still always looking for better, from manufacturing and labor to the dyes they use on their clothes!