In 1996, finance consultant and outdoor enthusiast Eric Hudson saw a trend in sustainable and recycled projects that he was inspired to change. While consumers were making a conscious effort to reduce, reuse, and recycle, companies were still creating new products from virgin materials, and ultimately producing more harmful plastic. Further, the products that were being made from recycled materials tended to be low quality, and quite frankly, boring (who even needs pen holders, anyway?). Eric knew he could use recycled content to create useful, appealing products that could also be recycled at the end of their life, bringing the circular economy one step closer to reality.

Eric decided to start with an everyday basic‚ the toothbrush. With a team of scientists, dentists, engineers, and the design help of his father, Fred, the first Preserve product was born. In the years since, Preserve has continued to serve their customers up sleek, everyday products with a recycled twist. From razros, to reusable plates and bowls, to BPA free food storage options, Preserve has formed an example of how businesses can do better, yet still meet their customer's needs.

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