Inspired by the Maori greeting, Nau mai! Haere mai! which means welcome in Maori, Nau welcomes everyone to experience high quality and eco-friendly fashion. Inspired by the urban outdoorsman, and founded by clothing experts from all genres, Nau lives by the philosophy that it's always possible to do better. They are constantly striving for better processes, materials, and design in creating their beautiful pieces. Since starting a decade ago, the company has already made innovative leaps in the realm of sustainability!

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Born out of a need for better

Nau has a strong commitment to wearing, doing, and being better, starting with their own production. They've proven themselves to be trend-setters in the fashion industry, not only in their style and wearability, but in their efforts to use high-quality, sustainable materials in their pieces. Nau was the first company to remove PFC from their DWR. Put simply, typical waterproofing substances contain harmful chemicals, called Perfluorinated compounds (PFC's), that end up in our eco-systems. These non-natural substances don't break down and end up entering the food chain and, though there's still research to be done, they have been found to be harmful to living organisms. Nau wasn't okay with that, so they created their own PFC alternative that's biobased and hydrocarbon polymer-based, in order to reduce their impact on their environment. PFC free DWR is just the tip of the iceberg for this company. Their use of recycled and renewable materials are present in all of their products. From the lining of their jackets to the insulating fill, Nau's paid attention to it all. They use ten different materials that are thoroughly and thoughtfully selected based on creation practices, safety, durability, and environmental effects. In addition to leading the game in textile innovation, Nau gives 2% of every sale to their ‚Partners for Change.These three awesome mission based companies: The Conservation Alliance, Mercy Corps, People for Bikes collectively benefit the world. These charities protect wildlands, respond to global crises, and unite people through bike riding.

Time Well-Spent

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