Nature First

Nature First was founded by entrepreneur Justine Potashnik and Ayurvedic nutritionist and Horticulturist, Noel Graupner, with the goal of establishing an ecological design platform that is both practical and educational. The idea for Nature First came when Justine and Noel were developing natural-dying organic linens in India and came across the soap berry. Used since ancient times, the soap berry's natural cleaning properties inspired the founders to begin exploring all that the soap berry could do.

After discovering a natural detergent in the berry, Nature First developed their first collection, Nature First. This collection served their need to develop a living relationship with the environment that allows humankind to borrow and return materials from Mother Earth without disrupting her cycles and rhythms.

As Nature First continues to pioneer a fully closed loop in all avenues of products they are producing, the world becomes a cleaner place, and so does your laundry room!
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