In 1989, Susie Hewson watched a documentary about the growing danger to human health and the environment due to dioxin pollution from pulping industries and the chlorine bleaching of paper products. Not only did this make Susie angry, but the unconcerned response of the international period hygiene brands made it worse. She immediately began researching the issue and developed an alternative that respected menstruators' bodies and our planet.

Out came Natracare the world's first alternative to conventionally produced menstrual products, including the world's first certified organic cotton tampons and totally chlorine-free sanitary pads and panty liners. Natracare is a small family-run business based in the UK, and today is the global leading brand of natural and organic menstrual and personal care products.

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