L√§ssig's founders started this company on the belief that diaper bags shouldn't have to look like, well, diaper bags. Meaning casual in German, L√§ssig creates everyday products with simplicity and elegance in mind. They believe that functional and trendy can coexist peacefully, and that they don't have to compromise on the planet's future to make it happen. This philosophy extends into all of their products today, resulting in high-quality, sustainable bags inspired by fashion trends across the globe.
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