In 2014, Alessandro Rocchi founded Georganics all based on one question — are all these synthetic chemicals used in conventional oral care really necessary? After some research into the question, Rocchi realized that many of these chemicals are bad for both your health and for the health of the environment. He was unhappy with this information and decided to make his own toothpaste using only natural and sustainable ingredients just for him and his friends. After some success, the local farmers market reached out and asked him to supply them with toothpaste, and just like that, Georganics was born.

Allesandro and Georganics make three important promises to the people who love their products. The first is that all of their products are all-natural, and not the fake kind of natural that many companies claim to be even though they still use synthetic chemical ingredients such as SLS and Triclosan. Georganics products are all chemical-free and use natural, organic ingredients. Their next promise is their sustainability commitment, all of their products are made in small, waste-free, batches and the packaging is specifically designed to create no waste. The last promise is their consciousness of their impact on the planet, all of their products are ethically sourced, they don't test on animals, and most of their products are vegan.
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