Starting a new job or heading back to school often means a new lunchbox or backpack. However, many of the options on the market are flimsy, made of plastic, and not built to last.

While running their sustainable pillowcase company, Terra Kushner and Nathalie Butterfield discovered just how few eco-options there were in the lunch bag industry, with most being plastic-heavy, unwashable, and of poor quality and design. This gap in the market fueled their decision to eco-disrupt the way lunch is packed and ultimately prompted the pair to pivot the focus of their company from bedding to bags. Women-owned and based out of Toronto, Canada, fluf creates adorable lunchboxes, snack packs, and backpacks from safe and sustainable materials like organic cotton and rPET. Their bags are the perfect eco-alternative to the traditional plastic food storage options. They're reusable, fully washable, and made to last school year after school year.
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