ezpz


Like many parents, Lindsey Laurain and her husband were experiencing the inevitable craziness and mess that accompanied mealtime with their three young boys. The post-feeding windshield wiper motion that all kids (somehow) learn was very cute but not conducive to easy cleanup. Unable to find anything that was safe for baby, easy to use, and windshield-wiper proof, Lindsey was prompted to create something herself! What began as a small Kickstarter campaign and Shark Tank appearance grew into a wildly popular product that has seriously changed the game for family meals. ezpz offers a range of colorful, 100% food-grade silicone feeding tools that help children develop fine motor skills and encourage self-feeding during the early stages of the weaning process. The mats suction to your flat feeding surface so babies and toddlers can windshield wiper away and still get (most) of the food in their mouths.

ezpz has designed their goods to help moms during mealtime in all stages of your child's life. Beginning with the Mini-mat collection, that is tailored to help infants (6mo+) in self-led feeding and easily fits in the reusable bag for traveling, to the Tiny Spoons which help your mini-me begin to grip and scoop, to the Happy Mat and happy bowl which is shaped like a smiley face to get your toddler (12mo+) and preschooler stoked to try new foods! The mats are also stackable so you can feed multiples in a snap.

less mess. more fun.

Since its conception in 2014, ezpz has grown immensely. Now, their team of 6, most of who grew up together, works to manage a range of innovative feeding-time products that are BPA, BPS, PVC, and phthalate free. The products are even dishwasher, microwave, and oven safe - now that's ezpz. Silicone is an extremely durable and resistant material, never corroding or fading in color, which makes it an excellent alternative to plastic. Plus, it's a snap to clean and doesn't encourage bacteria, mold, or fungus growth. The team at ezpz is also changing business standards with their inclusive and accepting values which celebrate all children. They have a resident Feeding Specialist and Special Needs Program Coordinator who helps develop and test products to ensure that neurotypical children and children with special needs can enjoy the products. The brand is also proud to be a part of the Changing the Face of Beauty campaign. This highlights individuals with special needs as models, helping to shift the current homogeneous standard within the media. We love everything about this brand, their products, and their mission and values. Make your mealtime ezpz and encourage self-feeding with new foods and perfect portions.

Time Well-Spent

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