Essential Brown Mascara
Essential Brown Mascara
Essential Brown Mascara
Essential Brown Mascara
Essential Brown Mascara

Elate Cosmetics Essential Brown Mascara

Sale price$32.99
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Style:With Wand
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We all know what it's like to apply mascara in the morning only to have smudged, raccoon eyes by mid-day. But wait, there's a solution that doesn't involve harsh chemicals or fillers! The Essential Brown Mascara by Elate Cosmetics provides a lengthening and plumping formula that is both water and sweat resistant. Plus, it's safe for even the most sensitive eyes. Start at the base and comb out towards the ends, adding more coats as needed. Brush through with a clean spoolie for a more natural look.

Women Owned
This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

B Corp
The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.

Cruelty Free
Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA's cruelty-free list have signed a statement verifying that they don't use ingredients or create finished products that help conduct or pay for any tests on animals.

Organic Content
Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Paraben Free
Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors. If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalate Free
Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Recycled Packaging
This product is packaged or shipped in materials that contain recycled content.

Safe and Fair Labor
We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.

Customer Reviews

Based on 6 reviews
Glenda T.
Good but not great

I like the fact that it is clean makeup and does not irritate my sensitive eyes. I really wanted a brown mascara and this one is actually brown/black as are most others. It is also rather messy to use. For those reasons, I will not re-order, but it's a good product for being clean and non-irritating.

Shana C.
it's okay

First thing I noticed when applying this the first time is that the brush is flexible- it bends. Not sure why, but whatever. I found the mascara to be a bit sticky after application. That finally went away but when I looked in the mirror, I saw little flakes of mascara around my eyes. Not a huge fan I guess. I don't wear mascara often, so I'll use it, but I don't think I'll purchase it again.

Madeline M.
Good Mascara

Everything you need in a mascara, and wonderful knowing it has natural ingredients.

Not perfect packaging but quality formula

I've used Elate's black mascara. This is the same formula but the color is nice, especially as I've been wearing less makeup in the pandemic. I agree, the packaging isn't great, and I'm not confident plastic is recycled at all in my town, but I'm using this while I explore other mascara subs, and I support Elate as a brand. Formula allows for multiple layers and doesn't smudge, but removes easily with soap and water.

Natural Brown Mascara

This mascara applied well, lasted throughout the day, and also washed off nicely. The brown color was perfect. I am only giving 4 stars because of the packaging. Since the liquid mascara has to be packaged in plastic I believe it is more waste to have it then covered in bamboo.

Time Well-Spent

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