Because, Animals

For those who practice a vegan lifestyle, there can be quite a dilemma when it comes to feeding carnivorous and meat-eating pets. Shannon Falconer, the founder of Because, Animals, felt the same way. Growing up with 3 dogs and 3 cats of her own, Shannon loved animals from an early age. So much so that her vegan lifestyle evolved from volunteering at local animal shelters in her downtime to then pursuing a degree in biochemistry. Still, Shannon couldn't shake the feeling that there should be options for pets to get the nutrition they need - without harming other animals.

With Shannon's background in biochemistry and a passion for eliminating harm to animals, the Because, Animals product line of pet treats and supplements was born! Because, Animals was started to be the solution to the negative impacts of the meat industry by providing a nutritious, cruelty-free option for cats and dogs to enjoy.

Because, Animals continues to create innovative (and dare we say delicious) plant-based nutrition options for pets while providing the vital nutrients cats and dogs need to thrive for years to come. Shannon's goal is to offer cultured meat food options so that pets may truly practice a vegan lifestyle alongside their owners!

Sustainable. Vegan Nutrition. For Pets

The team at Because, Animals worked to make the most sustainable and nutritious plant-based options for pets - and they nailed it! Each product is made with sustainable, human-grade, USDA certified organic, cruelty-free ingredients that lower environmental impact and provide all the nutritious goodness cats and dogs need to thrive. Most products containing Omega-3's are sourced from fish oils that can lead to overfishing species like the menhaden. Instead, Because, Animals employs seven algae species that contain the same Omega-3's and are sustainably sourced from the ocean without ever harming fish or their ecosystems. Omega-3 contributes to less shedding, shinier coats, and improved cardiovascular health! Because, Animals ensures that all other ingredients are sourced from organic farmers which means the only thing pets are absorbing are essential nutrients and no harmful chemicals - ever. In contrast to conventional farming, organic cultivation reduces potential contamination to the soil and local environment from which ingredients are harvested. Generic supplements often contain ingredients that denature in the small intestine due to the environment's low pH. The ingredients in Because, Animals' supplements are yummy AND effective. Gut-friendly algae and human-grade probiotics work to ensure pets get all the goods from their supplement so they may maintain a healthy and active lifestyle. Quality ingredients mean nothing to pets if it doesn't taste good. That's why Shannon, her team, and their pets have dedicated in-depth research to ensure even the pickiest eaters can't get enough of their non-GMO flavors like pumpkin and peanut butter. Finally, all this goodness is packaged inside a bag made from post-consumer recycled materials like water bottles to contribute to a circular economy.

Time Well-Spent

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