B Fresh Gear

It all started with an average conversation about style over a few beers between two friends, Brian (B), a hip hop musician and enthusiast, and John (Fresh), a retro thrift shopper. Together, their unique styles formed a cool, hip look, and from there, B Fresh Gear was born!

Brian, John, and the B Fresh Team aim to recreate the retro look of thrift shop finds while designing vibrant contemporary fashion. Instead of giving off the musty old vibe of a 1960's trench coat, B Fresh works to develop a hip look for the current generation to rock.

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A Fresh take on Sustainability

B Fresh Gear's success is a great representation of how a small business can succeed at making super cool products in a sustainable way. The B Fresh team thinks outside the box, and offers fun, contemporary fashion using recycled and renewable materials. This brilliant group has turned a desire for vibrant, unique fashion into a distinct brand for those that want to look good, while doing good. From some seriously fly shades made with bamboo or repurposed skateboards, to bright bucket hats made from hemp, B Fresh puts an emphasis on making their products from eco-friendly materials. For example, hemp and bamboo require little to no pesticides, herbicides, or irrigation to grow–making them light on resource use but heavy hitters in the eco-fashion industry! We love B Fresh Gear's ingenuity, and we believe that they have a bright (and funky) future in the realm of sustainable fashion.

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Everything on our site is vetted through our 5-Pillar Sourcing Methodology, and our Community Experience team is always here to help through chat, call, or email.


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