Anact
An Act of Kindness. An Act of Good. Anact was born from a simple mission: to create a towel that's better for you and the planet. Founded by Brianna Kilcullen — sustainability veteran and self-described towel obsessive — Anact's spa-quality bath towels are crafted from 55% Hemp and 45% GOTS Certified Organic Cotton. Hemp is naturally biostatic, meaning it resists the growth of bacteria (goodbye, mildewy towels), requires 50% less water to grow than conventional cotton, and needs no pesticides or herbicides. Every Anact towel is dye-free, hypoallergenic, and made in the USA — because taking care of your skin and the planet shouldn't be a compromise.
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From the Earth. For the Earth. Towels That Give Back.
Before founding Anact, Brianna Kilcullen spent years working in sustainability at some of the world's biggest apparel brands — prAna, Columbia Sportswear, and Under Armour, where she was the company's first-ever full-time sustainability employee. She traveled to factories on nearly every continent, witnessed firsthand the environmental and social toll of the textile industry, and knew something had to change.
In 2019, while launching Anact, Brianna helped legalize hemp in Florida — because she believed in the plant that deeply. After wear-testing every towel on the market, she set out to create the most eco-friendly, mildew-free, durable, and absorbent towel possible. The result: a 55% Hemp, 45% GOTS Certified Organic Cotton blend that is free from synthetic dyes, harsh chemicals, and plastic-based fibers — and designed with end of life in mind, so it can be composted or recycled when its days are done.
The textile industry is one of the biggest contributors to the climate crisis. Anact's act is to change that — through natural plant fibers, innovative supply chains built close to the markets they serve, and products that prove sustainability and quality can coexist. As Brianna puts it: Patagonia should be the rule, not the exception.
Every Anact towel you bring home saves hundreds of days of drinking water compared to conventional cotton towels. That's not just a purchase — that's an act. What's yours? Shop the collection and start yours today.