Wrap, Rip, Recycle
Who They Are
The global tradition of wrapping and unwrapping gifts is a magical interaction that lights up the holiday season. But what's the true cost to our environment? Did you know that during the holidays, people throw out enough wrapping paper to circle the globe 9 times? That’s around 4 million tons of wrapping paper waste annually. When Sara Smith heard this, she knew there had to be a more sustainable solution. She began researching and quickly realized the problem: most conventional wrapping paper is laminated, which makes recycling it impossible.
Sara grew in the printing industry and had an affinity for old-fashion printing presses. As an adult, she began working in the publishing industry and that’s when she connected the dots. In 2013, Sara decided to create the answer for a smarter and more sustainable gift wrap and founded Wrappily on the magical island of Maui, Hawaii.