Under the Nile

A Sustainable Partner

Who They Are

Way ahead of the “organic” curve, Janice and Mohamed Mosoud knew there had to be a clean, safe alternative to baby products in 1988. They were inspired to find safe, clean alternatives for her two daughters' sensitive skin.

The “organic” concept was practically unheard of in the U.S at the time, but with a background in fashion and over 15 years of experience in the garment industry, Janice set out to create her own solution. The more she searched for better materials, the more she discovered how necessary Under the Nile would come to be for babies everywhere and for our planet.

Janice’s husband Mohamed, originally from Egypt, would serve to be their connection to the perfect location to source their cotton. Egyptian cotton, the best in the world, would become the main material for all Under the Nile products. Their high standards and unwillingness to compromise led them to find the Sekem Initiative - a sustainable community that is based in Egypt's deserts. This community now provides the home for the biodynamic farm that produces all of Under the Nile’s organic materials.

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Why We Like Them

Under the Nile is strongly committed to providing the highest quality organic baby products, at affordable prices, in a manner that is socially responsible and sustainable. Their toys aren’t only made with these values, but they also aim to instill positive values in children’s minds as well. Many of their toys are created with learning in mind. They follow guidelines and philosophies including the Waldorf school principles of coordination through pretend and imitative play. Their fruit and veggie and Jack and Jill Dolls, for example, provide perfect platforms for creative learning and healthy habit building.

In addition to instilling positive habits in your little ones, Under the Nile’s Fruit and Veggie centric toys contribute to Under the Nile’s 13 Villages Project. Created by Janice herself, the project empowers women in thirteen rural villages in Egypt by providing them work that’s safe, fair, and in the comfort of their own homes. Providing vocational training, health and dental care, and continued education, this project continuously contributes to the well-being of anyone involved. Now, each of these adorable and completely organic (inside and out) fruit and veggie plush toys are made by women in each of these villages.

Under the Nile turns to their own biodynamic farm called the Sekem Initiative to produce all of their GOTS Certified Egyptian Organic Cotton, palm fronds, and trees. It doesn’t stop there, however. The Sekem Biodynamic Farm community is also home to the Fair Trade NatureTex Factory. This factory is where Under the Nile sews and weaves its goods and works directly with Fairtrade International in an effort to provide sustainable solutions and create better work environments. NatureTex works to offer safe and clean working conditions, fair wages, healthcare, childcare and promotes gender equality and diversity. Workers also benefit from daily farm-to-table meals created from organic crops grown on the farm.

Under the Nile is always looking for ways to improve their system. Their “Scrappy Toys Collection” is a great example of how they are fighting waste in their own system. This collection utilizes leftover scraps from clothing production to create unique, colorful toys!

  • Women Owned
    Women Owned

  • Fair Trade Certified

  • Family Business
  • Empowers Women
    Empowers Women
  • GOTS Certified
    GOTS Certified
  • Organic Cotton
    Organic Cotton

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

Ingredients and products that are Fair Trade Certified™ are made in ways that meet social, environmental, and economic standards that improve the lives of communities around the world. Fair Trade Certified™ items are agricultural items that can be used in food, clothing, or personal care products. Farmers and workers are ensured fair prices, livable wages, and direct and transparent deals. Fair trade farming and production invests in environmentally sustainable practices and community development.

This product is made by a family-owned business. EarthHero loves to support and empower businesses built around strong family values. 

This company promotes the empowerment of women by providing safe employment opportunities and working conditions, promoting community programs and gender equality, or donating time or funds towards women’s education and empowerment opportunities.

The OEKO-TEX® Standard 100 is a global independent certification system that regulates the use of harmful chemicals for yarns, fabrics, and finished textiles. Products with this certification meet rigorous environmentally friendly standards, as well as human-ecological health standards. OEKO-TEX® also creates standards based on the item’s proximity and sensitivity of the skin. For example, OEKO-TEX® holds baby clothing to a higher standard than an outer coat. For a product to earn this certification, all parts of the product must meet the criteria, including parts of clothing such as buttons, linings, threads, etc.


The Global Organic Textile Standard is an international processing standard for organic fibers that covers everything from processing, packaging, and distributing organic fibers. GOTS certified products are labeled organic if they contain 95% or more certified organic fibers, and are labeled as “made with organic” if they contain at least 70% organic fibers. GOTS assures that textiles are produced with socially responsible labor and environmentally conscious manufacturing. Certified textiles must follow guidelines on chemical use, energy and water consumption, safety and living standards for employees, waste produced throughout the manufacture process, and more.

Organic cotton production uses zero chemical pesticides and fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Plus, farming methods for organic cotton have been shown to use up to 20% less water than nonorganic production methods. Choosing organic cotton eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

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