Less Trees, More Possibilities
Who They Are
Tree-Free was founded in 1999 with the goal of being the most transparent, most environmentally friendly greeting card company ever. At the time, there was only one eco-friendly alternative to traditional paper, but they didn’t disclose what the recycled content was, or whether is was post consumer recycled. Steve Silverstein, founder of Tree-Free, knew there had to be a better way.
Tree-Free began to test different paper textiles, starting with Kenaf, a fast growing plant related to the hibiscus flower. They experimented with printing on bamboo, hemp, and most recently 100% bagasse, aka sugarcane waste pulp. No matter what eco-friendly process they use to create their products, they are aiming to reverse the trend of paper product waste.
Tree-Free has a commitment to renewable energy sources, investing in wind power to offset the impacts of their paper suppliers, as well as funding a solar powered art printing facility. Their new state of the art printing facility has decreased the amount of paper used and wasted by 10 tons a year (that’s 111 trees!). Plus, the 200 solar panels on the roof will provide 65,344 kilowatt hours of clean, renewable electricity each year. These goals will be reducing Tree-Free’s carbon footprint by nearly 60,000 lbs of carbon pollution annually!
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