Porter Blue Apparel

Gone are the days of choosing between a love of classic denim jeans and a passion for the planet. From the sourcing of raw materials to the dying and distressing processes, creating jeans have historically had quite the negative footprint. During her many business-related excursions around the world, fashion designer Jennifer Lipman witnessed firsthand the immense environmental and community damage that occurs as a result of the textile industry. After seeing the vast fabric waste, shocking dye runoff, and the poor treatment of workers, Jennifer felt that there had to be another way to create iconic staples without the harmful repercussions. Her solution came in the form of Porter Blue Apparel, a denim line that represents a new wave of thinking and one that is centered on green, ethical manufacturing and climate activism.

With her 20+ years in the fashion world, Jen quickly amassed immense support on Kickstarter for her trailblazing business model. Operating on the principles of design, freedom, and intentionality, the San Francisco-based Porter Blue Apparel offers a variety of jeans in diverse cuts all with Porter Blue's signature high-rise and 5-pocket style. Their polished jeans are perfect for all outings, and can be paired with worn boots, chunky heels, or classy oxfords for a put-together, effortless look. Their modernized jeans are stretchier than conventional stiff denim which makes them more breathable and comfortable enough to wear all day long. Plus, each pair supports forest and water conservation through Porter Blue's partnership with the Better Cotton Initiative! In creating their beautiful jeans, Porter Blue breathes a modern spin on vintage classics that are perfect for every body and any occasion!