Think Good, Feel Good

Who They Are

Founded in 2012 by husband and wife team Rachel Evans and Jesse Schiller, KOOSHOO created the first biodegradable hair ties! The yoga teacher couple wanted to create products that help others feel good–not just about their style, but also the products they use.

Where did the name KOOSHOO come from, you ask? KOOSHOO means “feeling good” in Norfuk, a language spoken only on Norfolk Island, a small island in the South Pacific. Both KOOSHOO’s founder Rachel and their product developer Leilani are Norfolk Islanders, and felt that the word fits perfectly with their vision for the company.

KOOSHOO is dedicated to products that keep you feeling good - from the way they create their products to how it feels to use them. They want to celebrate you and your style, while being mindful of the earth.


Why We Like Them

KOOSHOO estimates that American women spend $2.5 billion on hair ties each year. At $6/pack of 24 traditional hair ties, that’s 550 hair ties produced each year! That’s 20,000 lbs of elastic, the weight of a city bus, produced each day!

The makers of KOOSHOO knew there had to be a better alternative– and the first biodegradable hair tie was born. KOOSHOO uses GOTS certified organic cotton and responsibly sourced natural tree rubber to create their unique hair ties. Using organic cotton ensures that their products are not pesticide heavy nor synthetic, protecting you, the soil, and the farmers that grow the cotton. 

The benefits don’t end there! In addition to making products from eco-friendly materials, KOOSHOO dyes their products with AZO-free, low impact dyes in a solar powered dye house in downtown LA, or at their Fair Trade manufacturing partner in India. Plus, they also use Forest Stewardship Council(FSC) certified paper for their packaging!

KOOSHOO works closely with their manufacturing partner in India, which is a social good enterprise that empowers women in their community. Founded by nuns, this mission driven manufacturer pays employees a living wage, and also funds community programs like an HIV clinic, a cancer treatment center, and orphanages! KOOSHOO visits their partners quarterly to ensure safe and fair working conditions, and is also a SEDEX member, an organization that helps companies manage their performance around labor rights, health and safety conditions, ecology, and business ethics.  

In addition to taking responsibility for every step of their product’s lifecycle, KOOSHOO also partners with Karma Teachers, a not-for-profit organization that offers yoga classes to homeless youth, autistic children, those suffering from eating disorders, and others that could benefit from a regular yoga practice. 

  • Sustainably Harvested Rubber
    Sustainably Harvested Rubber
  • Charitable
  • Safe & Fair Labor
    Safe and Fair Labor
  • GOTS Certified
    GOTS Certified
  • Organic Cotton
    Organic Cotton

Natural rubber is harvested by tapping the Havea tree and collecting the sap. Sustainably harvested rubber comes from forests that are carefully managed to avoid over-tapping, ensuring healthy rubber trees for the future. Some sustainable rubber tree management prohibits clear cutting to plant rubber plantations, and ensures the livelihoods of native peoples and local workers.

This company donates a portion of their time or profits to charitable efforts in their community or abroad.

We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.

The Global Organic Textile Standard is an international processing standard for organic fibers that covers everything from processing, packaging, and distributing organic fibers. GOTS certified products are labeled organic if they contain 95% or more certified organic fibers, and are labeled as “made with organic” if they contain at least 70% organic fibers. GOTS assures that textiles are produced with socially responsible labor and environmentally conscious manufacturing. Certified textiles must follow guidelines on chemical use, energy and water consumption, safety and living standards for employees, waste produced throughout the manufacture process, and more.

Organic cotton production uses zero chemical pesticides and fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Plus, farming methods for organic cotton have been shown to use up to 20% less water than nonorganic production methods. Choosing organic cotton eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

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