Grund

From the bath towels we use to the sheets we sleep in at night, people everywhere are realizing that their everyday purchases have a big impact on the planet. Knowing this, Grund (pronounced Gruunt in your best German accent!) began with the ambitious mission to change the world by inspiring others to live cleaner and better lives, starting with items for their home. After the fall of the Soviet Union, Mrs. Grund, who was living in Czechoslovakia at the time (now the Czech Republic and Slovakia), was inspired to create beautiful and useful staples for the home. With the help of her textile engineer husband, Jiri, they set out on a family mission to usher in the new age of freedom with earth-friendly options, starting with bath mats and eventually expanding to comfortable bedding, absorbent towels, and plush bathrobes. The family's entrepreneurial endeavor actually began with a discarded sewing machine in their grandma's bedroom and the family used the garage to store yarn and the backyard to dry their fiber creations!

Now co-headquartered in North Carolina, Grund products are inspired by the pristine beaches and comfort culture of the South. From neutral-toned reversible bath mats to rustic-inspired towel sets and luxuriously woven robes, Grund covers all the bases in offering families modern and minimalist essentials that honor the environment inside and outside their space. They focus on sourcing natural fibers like organic cotton to create products that are soft, durable, and gentle on the planet. With sustainability at the forefront of their business, Grund gives eco-conscious consumers a way to bring southern comfort into their lives at affordable prices and in styles suitable for any decor preference.