ezpz

less mess. more fun.

Who They Are


Like many parents, Lindsey Laurain and her husband were experiencing the inevitable craziness and mess that accompanied mealtime with their three young boys. The post-feeding windshield wiper motion that all kids (somehow) learn was very cute but not conducive to easy cleanup. Unable to find anything that was safe for baby, easy to use, and windshield-wiper proof, Lindsey was prompted to create something herself! What began as a small Kickstarter campaign and Shark Tank appearance grew into a wildly popular product that has seriously changed the game for family meals. ezpz offers a range of colorful, 100% food-grade silicone feeding tools that help children develop fine motor skills and encourage self-feeding during the early stages of the weaning process. The mats suction to your flat feeding surface so babies and toddlers can windshield wiper away and still get (most) of the food in their mouths.

ezpz has designed their goods to help moms during mealtime in all stages of your child's life. Beginning with the Mini-mat collection, that is tailored to help infants (6mo+) in self-led feeding and easily fits in the reusable bag for traveling, to the Tiny Spoons which help your mini-me begin to grip and scoop, to the Happy Mat and happy bowl which is shaped like a smiley face to get your toddler (12mo+) and preschooler stoked to try new foods! The mats are also stackable so you can feed multiples in a snap.


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Why We Like Them

Since its conception in 2014, ezpz has grown immensely. Now, their team of 6, most of who grew up together, works to manage a range of innovative feeding-time products that are BPA, BPS, PVC, and phthalate free. The products are even dishwasher, microwave, and oven safe – now that’s ezpz. Silicone is an extremely durable and resistant material, never corroding or fading in color, which makes it an excellent alternative to plastic. Plus, it’s a snap to clean and doesn’t encourage bacteria, mold, or fungus growth.

The team at ezpz is also changing business standards with their inclusive and accepting values which celebrate all children. They have a resident Feeding Specialist and Special Needs Program Coordinator who helps develop and test products to ensure that neurotypical children and children with special needs can enjoy the products. The brand is also proud to be a part of the Changing the Face of Beauty campaign. This highlights individuals with special needs as models, helping to shift the current homogeneous standard within the media.

We love everything about this brand, their products, and their mission and values. Make your mealtime ezpz and encourage self-feeding with new foods and perfect portions.

  • Phthalate Free
    Phthalate Free

  • Family Business
  • BPA Free
    BPA Free
  • Sustainable Lifestyle
    Sustainable Lifestyle

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

This product is made by a family-owned business. EarthHero loves to support and empower businesses built around strong family values. 

Products that are labeled as BPA free do not contain Bisphenol A, a chemical commonly found in plastic products. Studies on BPA exposure have shown that high levels of BPA could lead to hormone disruption, effects on behavior and brain function, reproductive problems, breast cancer, heart disease, infertility, and more.

This product helps promote a more sustainable lifestyle. Whether it encourages re-use and the movement away from disposable products, or it promotes sustainable actions like recycling and composting, this product can help you lower your environmental footprint.

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