ECO by Naty

healthy baby. healthy planet.

Who They Are

In the early 1990s, Eco by Naty’s CEO and founder, Marlene Sandberg was frustrated with the diaper industry. Chemical inputs, non-transparent supply chains, and harsh chemicals that end up on babies’ skin were norms for conventional diapers and there were no environmentally friendly alternatives that existed. Marlene, a mother of two boys, saw an opportunity to clean up the industry while protecting her little ones and the planet. It took years of research and development but Marlene went from lawyer to eco-entrepreneur to launch the first-ever eco-friendly diaper!

Since there were no sustainable diaper regulations or certifications at the time, Eco by Naty really paved their own way in creating the change they wanted to see. Since their launch, the industry has caught up and now the company is certified to some of the toughest environmental standards. Their product line has grown with them and expanded to include everything from wipes and diapers to plant-based potties and diaper bags - all products for you and your babe that are environmentally safe and sound.

Shop ECO by Naty

Why We Like Them

Eco by Naty really goes the extra mile when it comes to transparency in their supply chain. They don’t just look for low standards for certification but seek out the most rigorous environmental frameworks to work within. Their list of certifications includes OK Biobased by Vinçotte, labeling, and claims that are sanctioned by the Swedish Society for Nature Conservation, chain of custody from FSC, eco-cert organic certification, GOTS, v-label for vegan goods, and Oeko-Tex.  With such a long list of credible certifications, Eco by Naty is paving the way for consumers to make the most informed decisions and trust the product they are buying really is doing good for their family and the earth.  

EarthHero also loves supporting companies with big hearts and big missions. Eco by Naty is determined to reduce the waste and harmful impact associated with the 3.5 billion disposable diapers that are manufactured globally. We are proud to carry their diapers that are free of parabens, latex, and fragrances that can harm early childhood development and cause diaper rash. Additionally, knowing that Eco by Naty is vegan, 100% bio and plant-based, packaged in renewable material, and independently certified ensures that the environmental footprint associated with these diapers is as small as possible. 

To go one step further, Eco by Naty publishes a Sustainability Report that gives customers even more insight and information into the world of Marlene, the CEO, and all of the wonderful initiatives the brand takes in order to stay true to its sustainable roots. You can read this report to fall even more in love with Eco by Naty and their products!

  • Mom Owned
  • Women Owned
    Women Owned
  • Compostable - EarthHero
  • Paraben Free
    Paraben Free
  • Phthalate Free
    Phthalate Free
  • Sulfate Free
    Sulfate Free
  • Vegan
  • GOTS Certified
    GOTS Certified
  • FSC Certified Wood
    FSC Certified Wood

This brand is created, owned, and run by a mom (or several moms). Celebrating mom-owned companies is necessary given the incredible efforts moms make acting on the source of their motivation and values through parenthood and entrepreneurial creation.

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

This product contains material that can break down into soil in either a backyard or industrial composting system. These products are declared compostable by the manufacturer, but may not third-party certified. Contact your local waste-hauler or composting facility to determine where these materials may be accepted. Certain materials may be better fit for industrial facilities than backyard composting systems. Industrial facilities may not exist in your area.

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.

This product does not contain any animal products or byproducts, and has not been tested on animals.

The OEKO-TEX® Standard 100 is a global independent certification system that regulates the use of harmful chemicals for yarns, fabrics, and finished textiles. Products with this certification meet rigorous environmentally friendly standards, as well as human-ecological health standards. OEKO-TEX® also creates standards based on the item’s proximity and sensitivity of the skin. For example, OEKO-TEX® holds baby clothing to a higher standard than an outer coat. For a product to earn this certification, all parts of the product must meet the criteria, including parts of clothing such as buttons, linings, threads, etc.


The Global Organic Textile Standard is an international processing standard for organic fibers that covers everything from processing, packaging, and distributing organic fibers. GOTS certified products are labeled organic if they contain 95% or more certified organic fibers, and are labeled as “made with organic” if they contain at least 70% organic fibers. GOTS assures that textiles are produced with socially responsible labor and environmentally conscious manufacturing. Certified textiles must follow guidelines on chemical use, energy and water consumption, safety and living standards for employees, waste produced throughout the manufacture process, and more.

Products with the Forest Stewardship Council certification are made from or with wood sourced from FSC managed forests. FSC standards ensure the respect and wellbeing of indigenous peoples, forest workers, and local communities. Harvesting in certified forests maintains the ecological functions of each habitat. FSC prohibits the use of pesticides, GMOs, and the conversion of forests to plantations. As a third party, not-for-profit agency, FSC provides nonbiased audits of forest management.

Shop Products from ECO By Naty