All Good

Feel Good, Do Good

Who They Are

When All Good Founder Caroline Duell made her first batch of what’s now known as the infamous All Good Goop in 1997, she had no idea that it would one day turn into a broad spectrum of healing products that she’d get to share with the world.

Duell’s journey with herbal medicine began in high school, where she took a medicinal plant workshop, learning how to harness the benefits of wild plants that could be found trailside in the mountains of Colorado. Her knowledge and interest in plants stayed with her as time went by, until one day, she used her knowledge to help heal herself. Rock climbing, farming, and other outdoor activities were taking a toll on her own skin, and she decided to take matters into her own hands (literally).

After some experimentation, she made her very first batch of the All Good Goop and immediately experienced improvement in her skin. Amazed, Caroline began to give her healing balm to friends and family, and soon enough, she debuted the product at the local farmers market. In time, Caroline wanted to bring her products to a broader audience so they too could feel the benefits of what she had created. It was then that All Good, a brand that features a wide array of natural and organic body care products, was born.


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Why We Like Them

All Good knows that what you put on your body matters, both to your health as well as the health of the planet. That’s why every formula is created with ingredients that are certified organic, and most products are either USDA Certified Organic, or meet NSF/ANSI 305 Standards for personal care products made with organic ingredients. All Good even owns a farm near their solar powered Morro Bay, California warehouse, where all Calendula is grown for their products (as well as food for the team!).  All products are All Good cares about packaging too: they package items in glass or aluminum when possible, and ensure that all of their sunsticks and lip balms are held in tubes made with at least 50% recycled content.

While many companies make claims to be “Reef Friendly”, not all live up to the hype. All around the globe, coral reefs are experiencing immense stress from climate change, pollution, and harmful chemicals found in sunscreens. All Good promises that every product they sell is free from harmful chemicals like oxybenzone, octinoxate, octocrylene, and 5 other chemicals in the “awful eight” that are deemed harmful to coral and marine life. Instead, All Good utilizes non-nano zinc oxide, which protects skin from UVA/UVB rays, but doesn’t contain the harmful chemicals above, phthalates, or parabens.

All Good believes in protecting animals and wildlife through the production of the products as well. Every time you purchase something from All Good, you can ensure that it is 100% cruelty-free. They take a strong stance against animal testing by working with organizations like PETA and Leaping Bunny, signing campaigns promising that they do not and will never test their products on animals.

If taking their word for it isn’t enough, All Good is a certified B Corporation, meaning that they meet rigorous third party standards and are a part of a select community of businesses that are dedicated to making positive social, environmental, and economic changes that impact both the people and the planet. They are also a part of 1% for the Planet, pledging to give 1% of all sales, before any expenses, to environmental organizations that are doing good for the Earth. Currently, they are partnering and donating to Save Our Snow and United Plant Savers.

  • Cruelty Free - EarthHero
    Cruelty Free
  • NSF/ANSI 305
    NSF/ANSI 305
  • Leaping Bunny
    Leaping Bunny

  • Organic Content
  • Sustainable Manufacturing
    Sustainable Manufacturing
  • Charitable
    Charitable
  • 1% for the Planet
    1% for the Planet
  • Vegan
    Vegan
  • No GMO
    No GMO
  • B Corp
    B Corp
  • USDA Certified Organic
    USDA Certified Organic

Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA’s cruelty-free list have signed a statement verifying that they don’t use ingredients or create finished products that help conduct or pay for any tests on animals.

The NSF/ANSI 305: Personal Care Products Containing Organic Ingredients Certification helps to label personal care products that may not be eligible for USDA certification, as they are non-food items. Products are evaluated by an independent organization to assure they contain at least 70% organic ingredients by weight. NSF allows for limited chemical processing that is deemed necessary for the production of certain personal care products.

Cruelty Free International certifies that cosmetic and household products are not tested on animals. These companies are audited to ensure that the ingredients and finished products are not causing harm to animals.

Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Some or all of the energy used to make this product is produced via renewable energy sources such as solar, wind, or hydropower.

This company donates a portion of their time or profits to charitable efforts in their community or abroad.

This company partners with 1% for the Planet, a nonprofit organization that helps promote environmental stewardship. Members commit to donating at least 1% of their sales to the program, which helps connect them to high-impact environmental nonprofits across the globe.

This product does not contain any animal products or byproducts, and has not been tested on animals.

This product is made without the use of Genetically Modified Organisms. The process of using GMO’s involves manipulating the DNA of plants, animals, and other organisms to produce benefits such as an ability to tolerate herbicides or produce their own pesticides. GMO’s have been deemed as unsafe by many developed nations.

The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.

Products labeled as USDA certified organic contain ingredients that are produced without pesticides, petrochemicals, ionizing radiation, or synthetic preservetives. USDA certified products are categorized into three classifications. Items labeled as “100% Organic” with the USDA seal must only include organic ingredients. Items labeled as “Organic” with the USDA seal must contain at least 95% organically produced ingredients, and cannot contain any of the USDA excluded methods or ingredients. Products labeled as “Made with Organic Ingredients” must contain at least 70% organic ingredients.

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