United by Blue

Responsible, durable goods

Who They Are

Founded by Brian Linton in 2010, United by Blue was created with the idea that a successful outdoor brand can do some serious conservation work for the planet. From designing products that give back to our planet, to hosting and organizing beach cleanups, United by Blue puts thought into each and every aspect of their brand so they can do the most good possible.

Initially specializing in organic cotton shirts, they have since expanded to offer recycled polyester, ethically-sourced wool, Tencel, and more; reducing the amount of water, energy, and raw resources that go into their collections. They’re doing the research to find suppliers of cotton that use no fertilizers or pesticides that could run into waterways, and source their recycled polyester from used water bottles that could otherwise end up in the landfills or oceans!

Inspired by the beauty of our surroundings and an ambition to steer meaningful change, this Philadelphia based brand believes their business has a responsibility to promote economic, social, and environmental wellbeing for the planet and its people through the production and consumption of their products. That’s why, for every product sold, United by Blue removes one pound of trash from our world’s oceans and waterways. Their team has rolled up their sleeves and tackled polluted rivers, beaches, creeks, and streams (with a little help from their friends), to make a huge impact.


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Why We Like Them

United by Blue doesn’t just talk the talk of sustainability–they walk the walk. They’re proud to be a certified B-Corporation company, part of a group of for-profit companies held to rigorous standards of social and environmental performance, accountability, and transparency. In this supportive community of like-minded businesses, United by Blue continues to grow and transform their company culture to be the very best they can be when it comes to products, materials, and giving back to nature.

In addition to being a certified B-Corp company, United by Blue holds their suppliers to specific environmental standards, ensuring the materials they get are low impact, but high quality. Plus, they offer their employees paid time off for community service, and over 75% percent of their office supplies are made from recycled content! Always innovating, their brick and mortar stores located in Philadelphia and New York are entirely sustainable, while doubling as community hotspots offering organic, locally roasted coffee and tea. From their materials sourced, to the packing slip that’s printed, they’ve reduced their impact in every step of production to give you a shopping experience that’s totally guilt free.

You want to know your purchase is making a difference. That’s why for every item sold, they pledge to remove one pound of plastics and trash from American oceans and waterways. They host regular cleanups with various non-profits to get local communities engaged in their efforts, bringing United by Blue employees and local volunteers together around one common goal. Since their mission started in 2010, they have successfully hosted 207 cleanups, traveled to 27 states, and removed a whopping 1,051,079 pounds of trash! United by Blue always believed that businesses have the potential to make a difference, and in just 8 years they proved what an amazing impact happens when communities come together over a passion for the planet.


  • Lenzing Tencel
  • Charitable
    Charitable
  • B Corp
    B Corp
  • Made in the USA
    Made in the USA
  • Organic Cotton
    Organic Cotton
  • Recycled PET Fabric
    Recycled PET Fabric

Tencel® is the Lenzing AG company’s patented form of lyocell; a material that utilizes sustainable tree farming and minimal waste processing. This certified fabric is made from the pulp of eucalyptus trees, which require little water and no pesticides or fertilizers to grow quickly. The pulp is processed using a non-toxic solution, and 99% of the solution is recovered and reused to process more materials. Tencel has a naturally white color, so no bleach or chlorine is required before the dying process.

This company donates a portion of their time or profits to charitable efforts in their community or abroad.

The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.

This product was made in the United States. Buying locally made items helps to reduce harmful emissions that result from transportation during and after the production process. Purchasing products made in the United States also ensures that the items are produced in ways that meet strict safety and labor standards.

Organic cotton production uses zero chemical pesticides and fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Plus, farming methods for organic cotton have been shown to use up to 20% less water than nonorganic production methods. Choosing organic cotton eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Recycled PET utilizes salvaged post-industrial PET scraps and post-consumer products such as water bottles and other plastic containers. These plastics are dried, crushed, and spun into yarn in order to create recycled PET fabric, or polyester. By providing a use for recycled plastics, companies encourage recycling programs worldwide, while adding new value to discarded items. Currently, over half of virgin PET production goes towards making textiles, so by utilizing recycled PET, post-consumer materials are both diverting waste while taking the place of raw materials. This helps to reduce the demand for the extraction of oil, as well as energy used to produce new synthetic fibers.

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