Ethical, Eco-Friendly, Essential
Who They Are
What do you call all-natural, zero waste beauty and skincare that’s handcrafted with the planet in mind? No...this isn’t a riddle–it’s the story of Bestowed Essentials, an ethical beauty company that does things a little differently. Founder Christianna, better known as Callee, is a self-proclaimed hippie who travels the country living and sharing her eco-friendly lifestyle and zero-waste products.
While enlisted in the US Navy back in 2016, Callee took a trip to New Orleans, where she purchased a bar of handmade soap that promised clear, glowing skin. Not only did it help her complexion, but it opened her eyes to the benefits of holistic skincare. Intrigued by the possibilities, Callee began researching homemade soap-making in September of 2016, with her first successful batch just several months (and several failed batches!) later. By the 2016 holiday season, she was gifting and giving her soaps away to friends and family alike!
After seeing her community’s reaction to what would one day become Bestowed Essentials, Callee decided to bring her products to the people. She started with an Etsy shop called “Mes Amies Soaps” (“My Friends Soaps”), featuring just 6 vegan soap bars. By early 2017 she had expanded to the Farmer’s Market of Augusta, GA, with a collection of products including balt salts, face masks, and of course, her handmade soaps.
From humble roots, Bestowed Essentials has steadily grown–but always stayed true to their roots. In just the first two years of business they’ve earned their PETA Certified Cruelty Free Certification, rebranded from “Mes Amies Soaps” to Bestowed Essentials, earned their first stockist, and first employee, and released tons of amazing new ethical products (shampoo bar, we see you!). This humble two-person team of Bestowed Essentials has no plans of stopping anytime soon.
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