Cycle, then recycle
Who They Are
In Seattle in the summer of 2003, product engineer and avid biker Eli Reich had his messenger bag stolen. Instead of purchasing a new one, he decided to try his hand at creating a bag out of a material that he happened to have a lot of: used bicycle inner tubes. Eli’s bag was durable, water-resistant, and stylish, and quickly gained attention from friends and, soon after, local companies.
Alchemy Goods began small in the local Seattle area, but they quickly found their way into REI. Soon after, they started running low on bicycle tubes and had to reach out to bike shops all across the US to keep up with demand. Today, over 550 shops are involved in Alchemy Goods' recycling program!
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