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Natural Water-Based Unscented Lubricant


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  • Paraben Free
  • NSF/ANSI 305
  • Charitable
  • Vegan
  • Empowers Women
  • B Corp

Paraben Free

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.


The NSF/ANSI 305: Personal Care Products Containing Organic Ingredients Certification helps to label personal care products that may not be eligible for USDA certification, as they are non-food items. Products are evaluated by an independent organization to assure they contain at least 70% organic ingredients by weight. NSF allows for limited chemical processing that is deemed necessary for the production of certain personal care products.

Organic Content

Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!


This company donates a portion of their time or profits to charitable efforts in their community or abroad.


This product does not contain any animal products or byproducts, and has not been tested on animals.

Empowers Women

This company promotes the empowerment of women by providing safe employment opportunities and working conditions, promoting community programs and gender equality, or donating time or funds towards women’s education and empowerment opportunities.

B Corp

The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.

Did you know that vaginas are one of the most absorbent part of the body? And because most personal lubricants contain latex, petroleums, silicones, parabens, and glycerins–that means you could be exposing yourself to a lot of yucky chemicals. Sustain is doing things differently, making products made with your body first (leaving the bad stuff out!) Their Natural Water-Based Unscented Lubricant is 95% organic, 100% vegan, and full of earth-friendly ingredients that provide easy, and safe, lubrRead Moreication. Plus, you can feel good knowing that 10% of Sustain's profits go to organizations that support women's reproductive health.

Also from Sustain:

Sustainability Features


  • Organic Aloe Barbadensis Leaf Juice (reconstituted Aloe vera), Xanthan Gum, Agar, Potassium Sorbate and Sodium Benzoate (natural, food grade preservatives approved by leading natural product retailers for use in body care products and are used in trace amounts), Lactic Acid, organic-compliant Natural flavors

End of Life

  • Send empty bottle back to EarthHero and we'll recycle it through TerraCycle!


  • Sustain is proud to be a certified B-Corp, meeting rigorous third-party standards for social, enviromental, and corporate responsibility
  • This product is Certified Vegan by Vegan.org
  • This product is NSF/ANSI 305 Certified, and evaluated by a third-party organization to contain over 70% certified organic ingredients by weight
  • This product is certified by Made Safe, and ensures safe, non-toxic ingredients

Earth Friendly Features

  • Sustain donates 10% of profits to Women's Reproductive Health Organizations


  • Product packaging made from recyclable cardboard
  • Ships in recycled and recyclable packaging

Made Without

  • Petroleum, Silicone, Paraben, Glycerin, and Gluten Free
  • Vegan
  • Fragrance Free

Product Specifications

Product Care

  • Store at room temperature, keep out of reach of children.

Additional Features

  • Water-based personal lubricant made with organic aloe vera
  • pH-balanced formula works with your body's natural chemistry
  • Vegan and free of petrochemicals, silicone, parabens, and additives
  • Un-scented
  • Pregnancy safe


  • 2.5 oz


  • This product is not eligible for return


  • This lube has a pH between 4.3 and 4.7, which makes it biocompatible, reducing the chance of causing bacterial vaginosis

Shipping Info

  • Ships within 1 business day

About the Company


What do you get when you combine a father’s knowledge of eco-friendly products with his daughter’s passion for women’s sexual and reproductive health? Sustain–the first brand of all natural vagina-related products! Meika and Jeffrey Hollender founded Sustain Natural because they know that most intimate products contain harmful ingredients that are bad for the planet, and bad for your body. At Sustain, they’re committed to making products that are better, safer, and more vagina-friendly than traditional brands.

Sustain makes products responsibly, from sourcing sustainable materials, to using organic ingredients, to giving back to women’s health organizations along the way. Click below to learn more about how Sustain is changing the game in sustainable condoms, lubricants, tampons, pads, and more.

Learn More


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