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Zero Waste Mascara

(4 customer reviews)

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  • Women Owned
  • Compostable Packaging
  • Cruelty Free - EarthHero
  • Paraben Free
  • Vegan

Women Owned

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

Compostable Packaging

This product is packaged or shipped in materials that can be composted in home systems or industrial facilities. Certain materials may be better fit for industrial facilities than backyard composting systems. Contact your local waste-hauler or composting facility to determine where these materials may be accepted. Industrial facilities may not exist in your area.

Cruelty Free

Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA’s cruelty-free list have signed a statement verifying that they don’t use ingredients or create finished products that help conduct or pay for any tests on animals.

Paraben Free

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Organic Content

Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Family Business

This product is made by a family-owned business. EarthHero loves to support and empower businesses built around strong family values. 


This product does not contain any animal products or byproducts, and has not been tested on animals.

At last, a truly plastic-free mascara! The Zero Waste Mascara from River Organics is a sustainable makeup lover's dream come true. Packaged in a compostable, plastic-free pot, this black mascara is made with coconut oil, rhassoul clay, and castor oil that conditions the lashes with every use. The vegan color stays all day and doesn't clump or smudge under the eyes. Pair it with a spoolie, brush it onto the eyelashes, and you're good to go!

Also from River Organics:

Sustainability Features


  • Made in Wilmington, NC


  • *Coconut oil, Rhassoul Clay, *Arrowroot Powder, *Shea Butter, Castor Oil, Rosemary Leaf, Iron Oxides. *Certified Organic

End of Life

  • Recycle or compost paper tube


  • Certified Cruelty Free
  • Contains certified organic ingredients


  • Plastic free!
  • Packaged in a recyclable, compostable paper tube with biodegradable sugar cane label
  • Ships plastic-free in recycled and recyclable materials

Made Without

  • Cruelty free and vegan
  • Plastic free packaging

Product Specifications

Product Care

  • Use a 'spoolie'/mascara wand. Roll the brush into the product and apply to eyelashes. Tip: Use the tip of the brush for easiest application.

Additional Features

  • Vegan and zero waste mascara made from coconut oil, castor oil, and rhassoul clay
  • Color lasts all day and holds onto lashes without clumping or smudging under eyes
  • Castor oils conditions lashes for long, healthy lashes

Product Dimensions

  • .30 oz / 8.45g


  • This item is not eligible for return


  • This item is not eligible for return

Shipping Info

  • Ships same business day!

About the Company

River Organics

Makeup that acts like skincare. Founded by husband and wife duo, Corinne and Fabien, River Organics exists on the principle that nourishing your skin, and looking great doing so, should be simple. Native to Canada and France, Corinne and Fabien also traveled throughout Italy and the Middle East, where they were introduced to beauty regimens in which oils, not creams, formed the basis of skincare routines. Today, River Organics uses plant oils for the basis of every product. Located in Wilmington, North Carolina, each product is hand-poured and formulated with care. Plus, they’re 100% vegan, Cruelty-Free Certified, and use plastic-free packaging!

Learn More


Share your thoughts!

2.5 out of 5 stars

4 reviews

Let us know what you think...

What others are saying

  1. Chrees Jubilee


    Chrees Jubilee (verified owner)

    This mascara smudged all over. I kept cleaning it up every time I passed by a mirror. SOooo not worth it! I wanted to love this. I love the packaging! I love the idea! But the formula is a big fail. So sad.

    (0) (0)

    Something wrong with this post? Thanks for letting us know. If you can point us in the right direction...

    • EarthHero


      Hi Chrees! We’re sorry to hear this mascara wasn’t a great fit for you. Our team will be in touch to help find another option for you.

      (0) (0)

      Something wrong with this post? Thanks for letting us know. If you can point us in the right direction...

  2. tealblue

    Favorite Mascara!


    I am extremely happy with my River Organics’ Mascara 🙂 No flaking. No crumbling. Great for sensitive eyes and noses. I can normally smell other mascaras, even the natural ones, hours after applying them. This mascara is so comfortable, I forget it’s on… and it looks amazing. I recently wore it while sunbathing on a hot day, and my lashes looked glossy and bold, and the skin under my eyes stayed bright and clean. Since it doesn’t dry out throughout the day, I can safely wear it with contact lenses. I am so excited that my new favorite mascara is Zero Waste and a pure / healthy product. I can confidently say it is miles above any other mascara I have ever tried!

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  3. Michael Victoria

    Total garbage (that luckily biodegrade)

    Michael Victoria (verified owner)

    I wanted to love this product. But I don’t even like it – I HATE it.

    I do love the packaging (very cute, love the ethics, etc.) but within 45 minutes I had two black eyes and as a friend pointed out, I looked like someone had played an old timey prank with ink and binoculars on me (and I had used a very little bit but it nearly all immediately migrated to beneath my eyes.

    Makes me hesitant to ever try a zero waste and natural mascara again. I DON’T RECOMMEND THIS PRODUCT and DEEPLY regret not seeing this item isn’t eligible for returns. Makes me not even want th try anything from Earth Hero in the future b/c this was a major splurge.

    (0) (0)

    Something wrong with this post? Thanks for letting us know. If you can point us in the right direction...

    • EarthHero


      Hey there! So sorry to hear that this mascara isn’t working out for you. Someone from our team will be in touch shortly!

      (0) (0)

      Something wrong with this post? Thanks for letting us know. If you can point us in the right direction...

  4. stacy440

    Not for warm climate

    stacy440 (verified owner)

    I really wanted to love this product. Love the packaging. It’s easy to use, with great ingredients, it just doesn’t stay on lashes, in Hawaii’s warm weather. Maybe it will work in a cooler climate and not leave 2 black eyes. I’ve decided to use it up, as a lash conditioner, at home, ONLY.

    (0) (0)

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