Women Owned
This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.
Recyclable
This product contains recyclable materials. It may be recyclable with curbside recycling collections, but might need to be sent to a special recycling facility. Contact your local waste-hauler or recycling facility for details. Appropriate facilities may not exist in your area.
Paraben Free
Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.
Sulfate Free
Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.
Leaping Bunny
Cruelty Free International certifies that cosmetic and household products are not tested on animals. These companies are audited to ensure that the ingredients and finished products are not causing harm to animals.
Organic Content
Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!
B Corp
The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.
No GMO
This product is made without the use of Genetically Modified Organisms. The process of using GMO’s involves manipulating the DNA of plants, animals, and other organisms to produce benefits such as an ability to tolerate herbicides or produce their own pesticides. GMO’s have been deemed as unsafe by many developed nations.
Vegan
This product does not contain any animal products or byproducts, and has not been tested on animals.
1% for the Planet
This company partners with 1% for the Planet, a nonprofit organization that helps promote environmental stewardship. Members commit to donating at least 1% of their sales to the program, which helps connect them to high-impact environmental nonprofits across the globe.
Refill, reuse, rejoice! Plaine Product's Refillable Vegan Shampoo is the zero waste way to bring unruly and unmanageable hair back to life, using the power of nature to moisturize and soften every strand. Packaged in a 16oz reusable aluminum bottle, this shampoo is organic, hypoallergenic, color safe, baby safe, biodegradable, and cruelty free, with no animal testing (that's a mouthful!). When you're almost done with this unique zero waste shampoo, simply order a refill bottle sans-pump, and filRead Morel out the form from Plaine Products to receive a shipping label to send your original bottles back to be reused. P.S. If you want a plastic-free experience from start to finish, place your first order without the pump!
Bobbi (verified owner) –
Cleans hair, smells great and creates less clutter in the shower than those shampoo bars.
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Maria (verified owner) –
I bought this because my scalp had begun to get itchy for no particular reason. I wasn’t sure if it was regular shampoo or something else. Ever since I started using it, my scalp is no longer itchy and I feel like my hair quality has improved. I was looking for a plastic-free or near plastic-free shampoo, plus something more gentle for the earth, and I think I found a good option. Not cheap but it does last a while!
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Blair (verified owner) –
I have a subscription plan with Plaine Products but needed one, so I thought I’d buy the extra through EarthHero. Love this shampoo. It works well for both my husband and me (I have scalp psoriasis and this shampoo is gentle and soothing without irritating my scalp). We like both scents. Lasts a long time too. Very easy to send back. Definitely recommend!
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smalyszka15 (verified owner) –
Love both scents and wish there were more! This may be on the more expensive end of package-free haircare but I really like the idea behind this company and service
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hescock.lindsay (verified owner) –
It smells great and is very gentle on my hair.
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junemosherlove16 (verified owner) –
I love the smell and it makes my hair feel great.
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nkyamada (verified owner) –
I’m a return customer of the product and love the shampoo and this company. My first bottles of shampoo and conditioner were the Citrus Lavender scent, and I came back for more and tried the Rosemary, Mint, Vanilla…not a fan. Citrus Lavender is a light citrus scent with a lavender overtone that fades away pretty quickly (good for me because I’m a bit sensitive to stronger scents), but the Rosemary, Mint, Vanilla smells strongly of mint with overly sweet vanilla on top. It reminds me of menthol with an artificial vanilla mixed in. Just wanted to share this for other sensitive noses who are trying to decide between the two scents.
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jessica_frank07 (verified owner) –
I really like the idea behind this brand and shampoo. It is different from conventional shampoo in that it doesn’t suds up and spread as much. As a result at first, I felt like I was using a lot more product than I should’ve needed but I’ve learned to spread the product more evenly on my hands and then my hair. Works well, especially once you figure out how much you actually need.
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michicachan999 (verified owner) –
I’m over the moon that I found this shampoo that: a) works for my hair b) has ACTUAL circular-economy packaging c) is palm oil free. I have fine but not thinned, extremely straight hair and my scalp tends to become oily after 2-3 days without washing. There really aren’t any downsides to this shampoo’s technicality for me – it creates lather and bubbles, goes through my hair nicely, and rinses out very well. I have experienced only the citrus lavender scent thus far…it did take some time getting used to such a scent, because it’s nothing like any other shampoo I’ve smelled (and I was trying all sorts of crazy smells from Love, Beauty, and Planet before).
I’m almost to the end of my first bottle; one bottle lasted me about 3 months. My hair reaches down to my hips right now, so I think that’s pretty good.
Now that I know I’m committing to this shampoo, I’ll be getting a few more bottles so that I can send them all back in one box once a year to be refilled, to save on hassle and shipping trips. And I’ll be trying out the conditioner this time, too.
Big applause to Plaine Products on this one!
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smritivats (verified owner) –
I like this shampoo – it cleans my hair well (medium, straight hair) and smells lovely (rosemary, mint, vanilla). My only issue is that I need a lot of product to actually get all my hair clean (3-4 pumps at least). I will keep repurchasing it till I find a better option in a bottled form.
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cindieland (verified owner) –
Love that this is a refillable liquid bottle. I’ve been having a hard time with bar shampoos as of late and wanted a bit of a relief with this. It works, but I have to use a lot to feel like my scalp is clean, in part because I have think hair and it’s hard for it to get to my scalp. Not yet sure if I will repurchase a refill.
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Jason (verified owner) –
Absolutely love this product, I have oily hair that gets very dry very easily when using other shampoos, and this shampoo cleans my hair without stripping it which is perfect for me, as I’ve been trying to use less conditioner because of how oily it makes my hair. 10/10 would recommend, plus I love the send back program they have for the bottles
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Leah –
I would recommend getting the sample size to test this out. I tried the shampoo and conditioner together on my coarse, wavy hair. I noticed that my hair was frizzy afterwards so I switched back to my shampoo bar and just used the conditioner, and it worked really well! I would purchase the conditioner again.
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Nora (verified owner) –
This is perfect! I dont know how they did it but not only my hair is now healthy and shiny, I dont even use conditioner anymore! I used to use 10 different products for my curls, dandruff, split ends, moisture, you name it, and this shampoo has really helped my hair to regain its own natural curl and color, while setting me free from all of that stress. I am not a big fan of shampoo bars for hair, so this is definitely a perfect option in every way.
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asvjupiter107 (verified owner) –
Smell, perfect. Biodegradeable, perfect! Refillable, perfect! I am sooo beyond happy with this product. It leaves my very thick hair nice and fresh. I love the priority of sustainablilty with Plaine Products. I do wish the refill price was a little less expensive but for someone who doesn’t use shampoo it’s all good. For reference I wash my hair 2-3x a week and I have had my shampoo for three months and still have a little over a half bottle left. SUCH AN AMAZING PRODUCT
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e.appel27 (verified owner) –
I bought Plaine Products after using drugstore hair products my whole life. I compared the ingredients between this shampoo and a Pantene bottle and I was blown away at how much more natural this formula is compared to the majority of brands. Even looking at different shampoo bars there are still many ingredients I can’t pronounce! It works just as well and smells amazing!
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Alexis (verified owner) –
Love the scent and the reusable bottle. The shampoo lathers really well and has been great on my colour treated hair!
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Diana (verified owner) –
I ordered the shampoo only at first and had to order conditioner shortly after. As a combo i got better results than the shampoo w/o the plaine conditioner. Love the scent, bottle system and that all ingredients are natural and chemical free
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Question
Joy Gibson –
Is this shampoo sulfate free and silicone free
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EarthHero –
Hi Joy! Yes – all of Plaine Products’ hair care and body care are SLS and silicone-free. This shampoo uses saponified oils of coconut and sunflower to create a gentle, cleansing lather that’s fantastic for sensitive skin and scalps and lovely on hair. Their hair care is also vegan, cruelty-free, and safe for color-treated locks. 😀
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Question
Nancy Campbell –
do you have a specific ingredient list for your shampoos and conditioners?
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EarthHero –
Hi Nancy, we love the gentle, safe formula of Plaine Products- it is great for so many hair types! The full ingredients list is further down on the product page under “Sustainability Features”!
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Alexandra Davis (verified owner) –
For starters it smells amazing! The ingredients are wholesome and rare to find unless spending insane amount of money. This shampoo was the perfect mix of sustainability without the compromising on my standards for pure ness. My whole family uses this from thin hair to thick ages 6-42 years! We all love it so so much:)
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Question
Michelle –
Does this work for curly hair? My husband has curly hair and some shampoos make his hair too fluffy and frizzy.
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EarthHero –
Hi Michelle! This shampoo works great for curly hair! The co-founder Ali Webster has curly hair and tends to go light on the shampoo and heavy on the conditioner to get the perfect balance of smooth, bouncy, and frizz-free curls!
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Lindsey (verified owner) –
I loved the gender neutral scent and a little goes a long way with this product. Even though the price is a little high, it lasts longer than most of my shampoos.
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heather.n.bruns (verified owner) –
I have very fine, thick hair with a sensitive scalp that is color treated. I have tried several other natural hair methods to try to reduce my plastic waste and none of them worked. I really like this shampoo because it doesn’t leave build up or residue (unlike other natural shampoos I’ve tried) and it makes your hair very soft. I will say that I do have mild dandruff and this didn’t necessarily get rid of it. ( Just a note in case someone is looking for a dandruff solution, this might not be it). Overall I love Plaine Products and their commitment to sustainability!
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Question
Jen –
Will this work for colored treated hair?
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EarthHero –
Hi, Jen! Plaine Products formulas are totally safe for color-treated hair, which is one of the many reasons we love them! More information about the formula and the company can be found further down on the product page 🙂
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nsandoval23 (verified owner) –
Okay, so I purchased this for the obvious reasons, to reduce my plastic waste. I struggle with dandruff. I mean, I was literally purchasing two to three shampoos to have on hand to rotate through and get rid of my dandruff. I’ve tried everything under the sun, but nothing worked, until I purchased this shampoo.!!! I’m starting to think that the other products left too much build up on my scalp and caused the irritation. This shampoo smells nice, but it’s overbearing. It leaves my hair feeling clean but not super dry! It lathers really well in the shower and I can purchase this without worrying about my plastic waste. I honestly can’t talk about it enough. I’ve received many compliments on how nice my hair looks lately! Can’t say enough positive things about this!
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kyleebkrieger (verified owner) –
I have medium length, thick wavy hair. I’m super picky about shampoo, as a lot of natural ones leave your hair either stripped and dry or full of yucky residue and I get freaked out by the feel. This feels just as clean and soft as store-bought shampoo, without the guilt! I tried the rosemary, vanilla, mint one and I was worried the rosemary would be strong (not a huge fan), but it is very subtle. I just follow with an ACV rinse right now and I’m good to go. I suggest getting it without the pump and just pouring it, the pump that came with mine was defective.
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EarthHero –
Hi, Kylee! We’re happy to get you set up with a new pump- we’ve just followed up via email! 🙂
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Question
Christa D Robbins –
Would this shampoo work well for fine, thin, curly hair? I need a shampoo that is not stripping but also does not weigh my hair down with too much moisture.
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EarthHero –
Hi, Christa! Great question! We love the Plaine Products shampoo and conditioner formula here at EH! Reviews of the PP Shampoo say that it definitely gets your hair clean, they love the scent, and find that is not very moisturizing. The reviews recommend using the accompanying PP Conditioner for that extra moisture boost! 😀 We hope this helps!
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Carina –
I wasn’t expecting for it to really clean my hair well because most natural products just don’t always do that. But this stuff is really amazing, I have oily hair and I need a shampoo that is really gonna clean my hair. I am in love with this recycling and reusing system, very sustainable and the metal bottles are adorable. I purchased the travel size first and it’s so nice to use for traveling!
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gpalacios0926 (verified owner) –
I love the idea of using a reusable bottle, but the product itself dried out my hair if I used it too often (so more than once a week). Maybe my hair just needs to get used to it.
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EarthHero –
Hi there! Definitely check out Plaine’s accompanying conditioner for an extra boost of hydration!
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Kate King (verified owner) –
Love that this shampoo leaves my hair super soft and there was no need for me to use conditioner at all. Smells wonderful and allows me to only wash my coarse hair 2x-3x a week. Best part is that the bottle is recyclable + reusable.
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Taylor (verified owner) –
Absolutely love this shampoo. Very happy with purchase.
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Erica DeMaria (verified owner) –
I love this shampoo for my hair. It makes it feel super clean and soft. However I have dandruff and eczema prone skin. I can only use it every few washes and have to use a tea tree shampoo in between. My husband still uses it and I like that it helps me use less plastic. I will continue to buy it.
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EarthHero –
Hi Erica – thanks for the review! You may want to check out this new Hair Tonic by Plum Brilliance. It’s great for in-between washes and helps to rebalance both excessively dry and oily scalps. It’s a wonderful treatment to pair with any of the hair products offered on EarthHero. 🙂
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Tonalea Torres (verified owner) –
I was using a bar shampoo before but it left my hair with a lot of buildup/looking greasy. This shampoo leaves my hair extremely soft and clean feeling. Love the citrus lavender scent. Definitely need to use a conditioner with this one. I followed the EarthHero tip and bought it without the plastic pump.
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steph72anie (verified owner) –
I was so happy to find this product. I hate plastic bottles so the idea of a metal refillable bottle was perfect! The shampoo is good and I love the smell, but I do need a conditioner with it, overall, I will continue using this product.
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