Ingredients
- Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Camellia sinensis extract, Sodium Hydroxide, Galactoarabinan
End of Life
- Crush the bamboo off of your tube for commercially composting, before thoroughly washing and recycling the plastic inner tube with your household recycling. Mascara wands can be donated to wildlife refuges to help with the cleanup of rescued wildlife!
Certifications
- Elate is a Certified B Corp, meeting rigorous third-party standards for social and environmental sustainability
Earth Friendly Features
- Elate Cosmetics uses ~90% organic ingredients in their products, and works with fair trade ingredients that supports the ethical and fair treatment of employees along the supply chain!
- This bamboo is sustainably sourced from China, where Elate works closely with a green certified, fair trade manufacturer that water processes (not chemically treats!) their bamboo wood
- This product contains a vegan-based carnauba wax derived from the leaves of the Copernicia prunifera tree, which is palm-based but does not require the tree to be deforested to extract the carnauba powder from the leaves, making it a more sustainable alternative to palm oil
- This product contains Stearic Acid, which is palm-based, but is ethically sourced from RSPO Certified Suppliers who are regularly third-party audited
Packaging
- Packaged in a recyclable plastic inner tube, encased in sustainably harvested bamboo
- Ships in recycled content and recyclable shipping materials
Made Without
- Vegan and cruelty-free
- Gluten-free and safe for Celiacs
Product Care
- Do not allow bamboo to sit or soak for prolonged periods of time in water
Additional Features
- Natural mascara plumps and lengthens lashes with non-toxic, clean ingredients designed for sensitive eyes
- Water resistant and sweat resistant for all day wear
- Packaged in sustainable materials with fair trade ingredients
Capacity
- 10ml
Returns
- This item is not eligible for return
Shipping Info
- Ships within 1 business day
Elate Cosmetics
Elate Cosmetics is committed to empower everyone to use the best possible products for their daily rituals. By creating safe, effective beauty products using cruelty-free ingredients, ethical marketing and sustainable practices, Elate is a leader in clean beauty.
Elate Cosmetics creates common beauty products such as lipsticks, foundations, primers and mascaras, but the care they put into the quality of their products is what stands out most. You can count on each Elate product being vegan, cruelty-free, gluten-free and free from harsh synthetic chemicals.
Founder of Elate Cosmetics, Melodie Reynolds, always dreamt of creating a makeup company that revolved around safe and ethical principles, sustainability and self-love. “Putting on mascara isn’t going to change the world. But it may change your perception of yourself so you can. So, go forth and feel beautiful.”
Question
emihok26 –
Do you have to have a special remover to take off the mascara and other natural makeup sold at EarthHero? I don’t want to spend money on a makeup remover but I’m not sure if just soapy water will work.
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EarthHero –
Hi there! We do sell a natural makeup remover, you can find that here – Organic Moisturizing Oil Cleanser + Make Up Remover. Enjoy!
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sophiarain (verified owner) –
If so , this does the job nicely. I apply 3 times to get the level of lash i’d like. Easy to remove and gentle on my eyes.
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amberconway14 (verified owner) –
I’m loving this mascara! Definitely a good replacement to the more plastic tube ones I was using previously.
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Lauryn (verified owner) –
I love how feathery my lashes look and feel when I use this mascara. I haven’t had any issues with the product clumping on my eyelashes. This mascara definitely gives a natural look, so I would not recommend it for bold makeup looks. I am looking forward to a waterproof formula!
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erinfh11 (verified owner) –
Godo for a natural mascara- only complaint is the brush could be better but it isn’t bad. Like many, this looks best with 2-3 layers.
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Jordan E (verified owner) –
I was pleased by the dark color, thick coverage, and obviously the vegan and eco-friendly nature of the product.
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Anne WS (verified owner) –
I’m honestly upset this product is on the market. For starters, yes, the wand is plastic but what’s even more terrible about it is that unless you’re the size of a fairytale giant, it’s practically useless. I can barely get the mascara on my lashes without smudging my lids because it’s such a large impractical size. And the mascara itself is disappointing. If you have dark lashes, you won’t notice a thing. I’m mad I tried it because now I’m dealing with the guilt of not wanting to use it. Of course, I am using it so I can eventually get a better mascara but I’m irritated with each application.
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EarthHero –
Hi Anne!
Thanks so much for taking the time to write this thorough review. We’re sorry to hear you aren’t enjoying the mascara. Our team is working hard to find new zero-waste mascara products. A strangely difficult makeup to source plastic-free!
We really want to make sure you find something exciting, so we’ll be in touch shortly to follow-up! 🙂
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eveningprimrose (verified owner) –
I was initially hesitant to purchase this mascara due to the numerous negative reviews; however, after a few weeks of indecisiveness, I got it. Luckily, I have not been disappointed thus far. I have naturally curled eyelashes, and I wear makeup very minimally, especially now with COVID-19, so this mascara gets the job done for me and is worth the investment.
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lizmheffner (verified owner) –
I was excited to try another eco friendly Elate product. This one is not worth the price. It irritated my eyes and was hard to take off. I was really excited for this product since the design is so beautiful and the concept is amazing! It might work better for others but I don’t think its worth the cost to find out.
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EarthHero –
Hi there, we are so sorry that this mascara irritated your eyes! Our care team will be in touch shortly to assist.
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laurbarnett1 (verified owner) –
I love this, but it definitely requires more than one application. I did three coats and got the effect I’m used to getting with non-eco-friendly options. If you don’t mind putting a little extra effort into your make up routine, this is a great option!
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rebeccamwyant (verified owner) –
I was so excited to try this but it’s just not worth the price. I applied a few coats and it didn’t really do anything. My lashes are darker, of course, but there is no lift or fullness.
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cmpdreamgirl (verified owner) –
Does what it should! No complaints here!
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Maria (verified owner) –
It gives you a light coat and doesn’t transfer to my under eyes. What I don’t like is that it doesn’t hold the shape of my lashes when I curl them ( I have naturally straight eyelashes 🙁 )
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Katya (verified owner) –
I decided to choose this eco mascara because it was packaged sustainably but I was disappointed with my purchase. The mascara has an oily, clumpy texture which smears easily. I was also surprised that it contained a plastic wand; I thought that the container would be entirely made from sustainable resources such as bamboo.
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EarthHero –
Hi Katya! We LOVE this mascara and are so bummed to hear you haven’t enjoyed it so far. We’ll be in touch soon! Finding a truly eco-alternative to the plastic wand has been tough – but we’re on the mission!
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SHANNON OTTER (verified owner) –
My go to mascara was Loreal voluminous, but wanted something natural. Tried many. This stays on does not flake or smear
Takes a couple coats for a dramatic look
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marissa.burch22 (verified owner) –
I wish Elate would sell the tube sans wand so that way we can cut down on packaging when repurchasing! but otherwise a good mascara, no complaints
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Lyss (verified owner) –
I love that this product is more sustainable! It does sting my eyes a little bit when I sweat (I live in Southern California, so it gets hot often). Wish it were a little more gentle on the eyes, but all in all, great product.
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horse_lover13648 (verified owner) –
I was pleasantly surprised by how smoothly this applies to my lashes. It definitely creates a nice, natural look that can be built up. Personally I prefer curved applicators, but I don’t mind this straight one at all. Though the description says it’s “water resistant” I’ve noticed it does smudge and leave lash marks under your eyes after several hours. It’s not horrible though. I also like that the packaging is more sustainable and made of less plastic than regular mascaras.
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joelle.seavey (verified owner) –
I’m happy with this mascara. It’s not particularly plumping, but it removes easily at the end of the day without smearing.
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emma.woolley318 (verified owner) –
I’ve been using this mascara for a little over a month now and I absolutely love it! I switched from the very popular roller-lash mascara (which obviously comes in plastic packaging and they very much test on animals..yikes!) and I was afraid it wouldn’t be able to match the roller-lash, since I always got compliments wearing that one. BUT I have had multiple people compliment me wearing the Elate Cosmetics one as well and it gives you lots of length! I do usually have to re-apply throughout the day because it wears off with longevity, but there’s no transfer under the eyes. Tips: 1) Purchase an eyelash separator if you struggle with clumping. I haven’t found this one to be clumpy, but on occasion like with any mascara I err in application and end up with a weird clumpy spot; the eyelash separator works well in fixing that with this mascara. 2) Remove the mascara carefully, especially if you don’t use a makeup removing soap! The Elate mascara definitely is not waterproof, which I don’t mind since water proof mascaras always make my lashes fall out and are generally regarded as bad for your eyelashes. However, this mascara does burn a little bit when it gets in my eyes, which is probably my least favorite aspect. I’ve had no problem wearing it though as long as I am careful with taking it of and making sure it doesn’t get in my eyes when I cry. lol Also, it is much easier to remove using something a little tougher on makeup, even though it is not waterproof.
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EarthHero –
Amazing tips, Emily. Thank you! Also, you may find that a cleansing oil is a gentle and effective way to remove stubborn eye makeup. 😀
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jessicabschuh (verified owner) –
Very good
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Sarah Golden (verified owner) –
I have used this for over a year and its not water proof but does a great job of not smearing too much!
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yesisparkle (verified owner) –
I really enjoy this product, it stays on well. I wish the bristles were slightly different, I feel like the design of the bristles don’t separate the lashes very well.
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JULIET –
don’t usually wear makeup a lot, and I HAAATEE waterproof mascara that is super hard to get off and this is the perfect combo of a long-lasting, but easy to remove mascara! The bamboo container is super awesome too
Elate is one of my new fav brands!
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Megan Torri (verified owner) –
This mascara is very clumpy, I will not be buying it again. I also wish there was some kind of refill for it instead of throwing the whole container away.
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Admin EarthHero –
Hi Megan! Yikes, this mascara is totally meant to coat and lengthen your lashes without leaving clumps. We want you and your eyelashes to LOVE wearing it, so we’ll be in touch!
As for packaging, while not refillable, this product is still a stellar eco-upgrade on generic mascara tubes. Using sustainably sourced bamboo vastly cuts down on the amount of plastic used to protect the product and when empty, may be crushed up and composted. 🙂
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