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Natural Black Mascara

(17 customer reviews)

$27.99

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  • Paraben Free
  • Phthalate Free
  • Safe & Fair Labor
  • Vegan
  • Sustainably Harvested
  • Sustainable Lifestyle
  • Bamboo
  • Recycled Packaging

Paraben Free

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalate Free

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Safe and Fair Labor

We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.

Vegan

This product does not contain any animal products or byproducts, and has not been tested on animals.

Sustainably Harvested

Some or all of the ingredients or materials used to produce this item have been sustainably harvested. Sustainable practices involve managing land in ways that prevent overharvesting, preserve the natural ecosystems and animal habitats, and ensure a sustainable harvest for the future.

Sustainable Lifestyle

This product helps promote a more sustainable lifestyle. Whether it encourages re-use and the movement away from disposable products, or it promotes sustainable actions like recycling and composting, this product can help you lower your environmental footprint.

Bamboo

As a member of the grass family, bamboo is one of the fastest growing plants on earth. It requires no irrigation, pesticides or fertilizers to grow, and can be harvested within 3-5 years, as compared to approximately 30+ years for traditional hardwoods. Bamboo is extremely adaptable and produces more oxygen per acre than large tree species, while using a fraction of the water to grow. Its durable and lightweight qualities make bamboo a great alternative for hard wood products!

Recycled Packaging

This product is packaged or shipped in materials that contain recycled content.

We all know what it's like to apply mascara in the morning only to have smudged, raccoon eyes by mid-day. But wait, there's a solution that doesn't involve harsh chemicals or fillers! The Essential Mascara by Elate Cosmetics provides a lengthening and plumping formula that is both water and sweat resistant. Plus, it's safe for even the most sensitive eyes. Start at the base and comb out towards the ends, adding more coats as needed. Brush through with a clean spoolie for a more natural look.

Also from Elate Cosmetics:

Sustainability Features

Ingredients

  • Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Camellia sinensis extract, Sodium Hydroxide, Galactoarabinan

End of Life

  • Crush the bamboo off of your tube for commercially composting, before thoroughly washing and recycling the plastic inner tube with your household recycling. Mascara wands can be donated to wildlife refuges to help with the cleanup of rescued wildlife!

Earth Friendly Features

  • Elate Cosmetics uses ~90% organic ingredients in their products, and works with fair trade ingredients that supports the ethical and fair treatment of employees along the supply chain!
  • This bamboo is sustainably sourced from China, where Elate works closely with a green certified, fair trade manufacturer that water processes (not chemically treats!) their bamboo wood
  • This product contains a vegan-based carnauba wax derived from the leaves of the Copernicia prunifera tree, which is palm-based but does not require the tree to be deforested to extract the carnauba powder from the leaves, making it a more sustainable alternative to palm oil
  • This product contains Stearic Acid, which is palm-based, but is ethically sourced from RSPO Certified Suppliers who are regularly third-party audited

Packaging

  • Packaged in a recyclable plastic inner tube, encased in sustainably harvested bamboo
  • Ships in recycled content and recyclable shipping materials

Made Without

  • Vegan and cruelty-free
  • Gluten-free and safe for Celiacs

Product Specifications

Product Care

  • Do not allow bamboo to sit or soak for prolonged periods of time in water

Additional Features

  • Natural mascara plumps and lengthens lashes with non-toxic, clean ingredients designed for sensitive eyes
  • Water resistant and sweat resistant for all day wear
  • Packaged in sustainable materials with fair trade ingredients

Capacity

  • 10ml

Returns

  • This item is not eligible for return

Shipping Info

  • Ships within 1 business day

About the Company

Elate Cosmetics

Elate Cosmetics is committed to empower everyone to use the best possible products for their daily rituals. By creating safe, effective beauty products using cruelty-free ingredients, ethical marketing and sustainable practices, Elate is a leader in clean beauty.

Elate Cosmetics creates common beauty products such as lipsticks, foundations, primers and mascaras, but the care they put into the quality of their products is what stands out most. You can count on each Elate product being vegan, cruelty-free, gluten-free and free from harsh synthetic chemicals.

Founder of Elate Cosmetics, Melodie Reynolds, always dreamt of creating a makeup company that revolved around safe and ethical principles, sustainability and self-love. “Putting on mascara isn’t going to change the world. But it may change your perception of yourself so you can. So, go forth and feel beautiful.”

Learn More

Reviews

Share your thoughts!

3.94 out of 5 stars

17 reviews

Let us know what you think...

What others are saying

  1. laurbarnett1

    Great, but needs a few coats

    laurbarnett1 (verified owner)

    I love this, but it definitely requires more than one application. I did three coats and got the effect I’m used to getting with non-eco-friendly options. If you don’t mind putting a little extra effort into your make up routine, this is a great option!

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  2. rebeccamwyant

    rebeccamwyant (verified owner)

    I was so excited to try this but it’s just not worth the price. I applied a few coats and it didn’t really do anything. My lashes are darker, of course, but there is no lift or fullness.

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  3. cmpdreamgirl

    Thumbs up

    cmpdreamgirl (verified owner)

    Does what it should! No complaints here!

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  4. Maria

    Works well

    Maria (verified owner)

    It gives you a light coat and doesn’t transfer to my under eyes. What I don’t like is that it doesn’t hold the shape of my lashes when I curl them ( I have naturally straight eyelashes 🙁 )

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  5. Katya

    Smudgy, clumpy

    Katya (verified owner)

    I decided to choose this eco mascara because it was packaged sustainably but I was disappointed with my purchase. The mascara has an oily, clumpy texture which smears easily. I was also surprised that it contained a plastic wand; I thought that the container would be entirely made from sustainable resources such as bamboo.

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    • EarthHero

      EarthHero

      Hi Katya! We LOVE this mascara and are so bummed to hear you haven’t enjoyed it so far. We’ll be in touch soon! Finding a truly eco-alternative to the plastic wand has been tough – but we’re on the mission!

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  6. SHANNON OTTER

    Best natural mascara on the market!

    SHANNON OTTER (verified owner)

    My go to mascara was Loreal voluminous, but wanted something natural. Tried many. This stays on does not flake or smear
    Takes a couple coats for a dramatic look

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  7. marissa.burch22

    Good mascara, wish there was a refill

    marissa.burch22 (verified owner)

    I wish Elate would sell the tube sans wand so that way we can cut down on packaging when repurchasing! but otherwise a good mascara, no complaints

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  8. Lyss

    Lyss (verified owner)

    I love that this product is more sustainable! It does sting my eyes a little bit when I sweat (I live in Southern California, so it gets hot often). Wish it were a little more gentle on the eyes, but all in all, great product.

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  9. horse_lover13648

    Works Pretty Well

    horse_lover13648 (verified owner)

    I was pleasantly surprised by how smoothly this applies to my lashes. It definitely creates a nice, natural look that can be built up. Personally I prefer curved applicators, but I don’t mind this straight one at all. Though the description says it’s “water resistant” I’ve noticed it does smudge and leave lash marks under your eyes after several hours. It’s not horrible though. I also like that the packaging is more sustainable and made of less plastic than regular mascaras.

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  10. joelle.seavey

    joelle.seavey (verified owner)

    I’m happy with this mascara. It’s not particularly plumping, but it removes easily at the end of the day without smearing.

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  11. emma.woolley318

    Makeup addition and trying to make the switch to more sustainable brands. Love this mascara! Even after having used very popular and highly rated makeup industry mascaras.

    emma.woolley318 (verified owner)

    I’ve been using this mascara for a little over a month now and I absolutely love it! I switched from the very popular roller-lash mascara (which obviously comes in plastic packaging and they very much test on animals..yikes!) and I was afraid it wouldn’t be able to match the roller-lash, since I always got compliments wearing that one. BUT I have had multiple people compliment me wearing the Elate Cosmetics one as well and it gives you lots of length! I do usually have to re-apply throughout the day because it wears off with longevity, but there’s no transfer under the eyes. Tips: 1) Purchase an eyelash separator if you struggle with clumping. I haven’t found this one to be clumpy, but on occasion like with any mascara I err in application and end up with a weird clumpy spot; the eyelash separator works well in fixing that with this mascara. 2) Remove the mascara carefully, especially if you don’t use a makeup removing soap! The Elate mascara definitely is not waterproof, which I don’t mind since water proof mascaras always make my lashes fall out and are generally regarded as bad for your eyelashes. However, this mascara does burn a little bit when it gets in my eyes, which is probably my least favorite aspect. I’ve had no problem wearing it though as long as I am careful with taking it of and making sure it doesn’t get in my eyes when I cry. lol Also, it is much easier to remove using something a little tougher on makeup, even though it is not waterproof.

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    • EarthHero

      EarthHero

      Amazing tips, Emily. Thank you! Also, you may find that a cleansing oil is a gentle and effective way to remove stubborn eye makeup. 😀

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  12. jessicabschuh

    jessicabschuh (verified owner)

    Very good

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  13. Sarah Golden

    Good Option for Clean/Low Waste Mascara

    Sarah Golden (verified owner)

    I have used this for over a year and its not water proof but does a great job of not smearing too much!

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  14. yesisparkle

    So far so good

    yesisparkle (verified owner)

    I really enjoy this product, it stays on well. I wish the bristles were slightly different, I feel like the design of the bristles don’t separate the lashes very well.

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  15. JULIET

    One of my fav mascaras!

    JULIET

    don’t usually wear makeup a lot, and I HAAATEE waterproof mascara that is super hard to get off and this is the perfect combo of a long-lasting, but easy to remove mascara! The bamboo container is super awesome too
    Elate is one of my new fav brands!

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  16. Megan Torri

    Megan Torri (verified owner)

    This mascara is very clumpy, I will not be buying it again. I also wish there was some kind of refill for it instead of throwing the whole container away.

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    • EarthHero

      Admin EarthHero

      Hi Megan! Yikes, this mascara is totally meant to coat and lengthen your lashes without leaving clumps. We want you and your eyelashes to LOVE wearing it, so we’ll be in touch!

      As for packaging, while not refillable, this product is still a stellar eco-upgrade on generic mascara tubes. Using sustainably sourced bamboo vastly cuts down on the amount of plastic used to protect the product and when empty, may be crushed up and composted. 🙂

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