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We all know what it's like to apply mascara in the morning only to have smudged, raccoon eyes by mid-day. But wait, there's a solution that doesn't involve harsh chemicals or fillers! The Natural Brown Mascara by Elate Cosmetics provides a lengthening and plumping formula that is both water and sweat resistant. Plus, it's safe for even the most sensitive eyes. Start at the base and comb out towards the ends, adding more coats as needed. Brush through with a clean spoolie for a more natural look.
The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.
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Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA's cruelty-free list have signed a statement verifying that they don't use ingredients or create finished products that help conduct or pay for any tests on animals.
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Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!
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Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors. If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.
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Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.
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This product is packaged or shipped in materials that contain recycled content.
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We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.
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Earth-Friendly Features
- Elate Cosmetics uses ~90% organic ingredients in their products, and works with fair trade ingredients that supports the ethical and fair treatment of employees along the supply chain!
- This bamboo is sustainably sourced from China, where Elate works closely with a green certified, fair trade manufacturer that water processes (not chemically treats!) their bamboo wood
- This product contains a vegan-based carnauba wax derived from the leaves of the Copernicia prunifera tree, which is palm-based but does not require the tree to be deforested to extract the carnauba powder from the leaves, making it a more sustainable alternative to palm oil
- This product contains Stearic Acid, which is palm-based, but is ethically sourced from RSPO Certified Suppliers who are regularly third-party audited
Packaging
- Packaged in a recyclable plastic inner tube, encased in sustainably harvested bamboo
- Ships in plastic free packaging that is recyclable and compostable
Origin
- Made in Canada
Made Without
- Vegan and cruelty-free
- Gluten-free and safe for Celiacs
Certifications
- Elate is a Certified B Corp, meeting rigorous third-party standards for social and environmental sustainability
Ingredients
- Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Camellia Sinensis Leaf Extract, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan
Product Features
- Natural mascara plumps and lengthens lashes with non-toxic, clean ingredients designed for sensitive eyes
- Water resistant and sweat resistant for all day wear
- Packaged in sustainable materials with fair trade ingredients
Warranty
- This item is not eligible for return
Shipping Info
- Ships same business day!
Returns
- This item is not eligible for return
Specifications
- This shade is a dark, cool toned brown
Measurements
- 10g /0.35oz
Product Care
- Do not allow bamboo to sit or soak for prolonged periods of time in water
End of Life
- Crush the bamboo off of your tube for commercially composting, before thoroughly washing and recycling the plastic inner tube with your household recycling. Mascara wands can be donated to wildlife refuges to help with the cleanup of rescued wildlife!
Elate Cosmetics
Elate Cosmetics is committed to empower everyone to use the best possible products for their daily rituals. By creating safe, effective beauty products using cruelty-free ingredients, ethical marketing and sustainable practices, Elate is a leader in clean beauty. Elate Cosmetics creates common beauty products such as lipsticks, foundations, primers and mascaras, but the care they put into the quality of their products is what stands out most. You can count on each Elate product being vegan, cruelty-free, gluten-free and free from harsh synthetic chemicals. Founder of Elate Cosmetics, Melodie Reynolds, always dreamt of creating a makeup company that revolved around safe and ethical principles, sustainability and self-love. Putting on mascara isn't going to change the world. But it may change your perception of yourself so you can. So, go forth and feel beautiful.
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