Wrappr

Give Art, Not Waste

Who They Are

After having her first child, Brittany Trafford, Founder of Wrappr, received tons of adorable and useful presents from family and friends. However, there was just one problem. All of those great gifts were decorated in non-recyclable, non-compostable, bound-for-the-landfill wrapping paper.

Disappointed, Brittany wished there was a better, prettier, and more eco-friendly solution.

Not much later, her brother returned from a trip to Japan and introduced Brittany to an ancient art form known as furoshiki fabric wraps. Commonly used since the 8th century, these wraps were a way of adorning gifts in beautifully decorated and totally reusable fabric. A stark contrast to the single-use and plastic-coated paper we’ve all grown accustomed to using. Excited and intrigued, Brittany knew she had found the perfect sustainable alternative she had been seeking, and so, just a few weeks after the birth of her daughter, Wrappr was born!

Wrappr’s 100% organic cotton fabrics and earth-friendly dyes are not only sustainably-minded (and biodegradable!), but are also absolutely gorgeous. Featuring designs by local Toronto illustrators, graphic designers, and artists, these stylish cloths offer a lovely and eco-friendly flair to gifts of all kinds!


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Why We Like Them

Wrapping paper is a beloved tradition in our society, but its environmental impact is often overlooked. Each holiday season, discarded wrapping paper adds 540,000 tons of waste to landfills. As a single-use item, wrapping paper is designed to be ripped apart in seconds and then live in the trash forever. As it’s often covered in harsh, chemically-based dyes and plastic coatings, there’s no way to recycle it. That’s why Wrappr is taking a different and even more exciting approach to gift wrapping.

Made from 100% organic cotton and printed with gentle dyes, Wrappr’s gift wraps are safely compostable. Once these fabric wraps have served their purpose, toss them in your compost bin and they’ll break down in just 2-5 months. However, we think they offer many more uses beyond simply concealing a gift!

In addition to revamping the practice of gift wrapping, Wrappr’s products are also packaged simply and with sustainability in mind. Each cloth is attached to a card made from FSC-Certified paper that also doubles as a gift tag! Designed after the pre-digital age library card, gifters and receivers can keep track of all the numerous reuses and re-gifting that the cloth has been a part of.

Plus, Wrappr gives back to the community by supporting local creators. All of Wrappr’s designs are original pieces of artwork from local Toronto artists. And for every product sold, $1 will go right to the artist. Support artists and show your commitment to a more sustainable world with Wrappr!


  • Mom Owned
  • Women Owned
    Women Owned
  • Compostable - EarthHero
    Compostable
  • Sustainable Lifestyle
    Sustainable Lifestyle
  • Recycled Packaging
    Recycled Packaging
  • Organic Cotton
    Organic Cotton

This brand is created, owned, and run by a mom (or several moms). Celebrating mom-owned companies is necessary given the incredible efforts moms make acting on the source of their motivation and values through parenthood and entrepreneurial creation.

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

This product contains material that can break down into soil in either a backyard or industrial composting system. These products are declared compostable by the manufacturer, but may not third-party certified. Contact your local waste-hauler or composting facility to determine where these materials may be accepted. Certain materials may be better fit for industrial facilities than backyard composting systems. Industrial facilities may not exist in your area.

This product helps promote a more sustainable lifestyle. Whether it encourages re-use and the movement away from disposable products, or it promotes sustainable actions like recycling and composting, this product can help you lower your environmental footprint.

This product is packaged or shipped in materials that contain recycled content.

Organic cotton production uses zero chemical pesticides and fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Plus, farming methods for organic cotton have been shown to use up to 20% less water than nonorganic production methods. Choosing organic cotton eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

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