Wishbone Design Studio

Play more, waste less.

Who They Are

Wishbone aims to spread joy, creativity, and independence. The first Wishbone bike was made in an apartment bathroom in New York City by Richard Latham. He was inspired to make something that would give his son more freedom and independence, while also being made to last and soft on the planet. The bike was soon in high-demand and by the time the family returned to their home in New Zealand, they had a growing business on their hands. Flash forward to today and Wishbone is a staple in households all across the globe! As much as we love to see kiddos grow, we don’t quite love the path of broken and discarded toys that they leave behind. Wishbone has reimagined the function of children's toys, designing them to be loved and repaired, passed down, and loved again. Their thoughtfully-made bikes, trikes, wagons, and rockers are created to grow with children, providing new challenges at every stage of development for long-lasting engagement. All of the fun with none of the waste!


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Why We Like Them

The founders of Wishbone are proudly anti-consumption and they share this vision of the world through their unique circular design strategy. Their business model prioritizes minimal environmental impact and focuses on the longevity of product life. Each product is created to grow with children, carrying them through various activities and adventures as they develop.

The fresh product designs are a stark contrast to traditional bike offerings on the market. Each cruiser, whether a bike, a walker or a wagon, is created in a way that allows for easy repair. With replaceable parts and simple silhouettes, assembling and altering one’s bike is a snap! The company places a huge emphasis on the importance of fixing a bike instead of buying a new one. A company that tries to discourage people from buying more of their products because they “believe in a life of sufficiency not excess”. Refreshing, right?

Plus, Wishbone chooses their materials with extreme care and attention to our planet. From bike frames made out of sustainably harvested wood and recycled plastic and carpet (!) to recycled leather bike bags and silicone grips, each product is built to last, withstanding even the most rambunctious kiddo! Wishbone makes a huge effort to spread environmental awareness to families that purchase their bikes through their partnerships with nonprofits like WWF and their focus on endangered species. Special bike designs and accessories pay homage to particular threatened species and come equipped with resources and info about their eco-stories.


  • Family Business
  • Sustainable Lifestyle
    Sustainable Lifestyle
  • Charitable
    Charitable
  • Sustainably Harvested Wood
    Sustainably Harvested Wood
  • Recycled Content
    Recycled Content

This product is made by a family-owned business. EarthHero loves to support and empower businesses built around strong family values. 

This product helps promote a more sustainable lifestyle. Whether it encourages re-use and the movement away from disposable products, or it promotes sustainable actions like recycling and composting, this product can help you lower your environmental footprint.

This company donates a portion of their time or profits to charitable efforts in their community or abroad.

This product contains wood that has been sourced from sustainably managed forests. These forests are typically managed in ways that prevent overharvesting and promote the wellbeing of local ecosystems, animals, workers, and communities.

Recycling is the process of taking an otherwise-discarded item or material and cleaning, sorting, and breaking it down into its basic form (such as fibers or pellets). This material is then used to produce new items. Recycling keeps useful materials from being discarded in landfills, prevents resource extraction due to the creation of new materials, and provides a new life for used items. Recycling can utilize both pre-consumer waste (materials left over from production) or post-consumer materials (used clothing, empty water bottles, etc). This product is made from recycled content.

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