Tru Earth

Clean, Green, Simple!

Who They Are

When Tru Earth co-founder Ryan was expecting his third child with his wife Kathleen, he started a new morning routine with his children, aged 4 and 3 at the time. They’d wake up, head to the kitchen for a glass of milk, and watch YouTube videos on toys! This was one of the best parts of the day for Ryan – but he couldn’t ignore how much plastic he noticed in these videos, from the products themselves to the packaging they came in.

Ryan, inspired by the idea of reducing plastic, called up his good friend Brad, a serial entrepreneur. Brad shared that he had an extended-family member with a patent on an eco-friendly laundry detergent, where an entire jug could fit into packaging the size of an iPhone. Brad, Ryan, and their childhood friend Kevin decided they needed to see it to believe it – and tried these magic laundry strips for themselves. And they really worked!

Kevin set up a webpage for the product, and they determined that 150 subscription orders in 150 days would be the push they needed to invest resources into this idea. At the end of 30 days, they had 1,500 subscribers! They knew immediately that the world needed this product; an alternative to wasteful plastic laundry packaging that actually got your clothes clean. And so, Tru Earth was born – a laundry strip made for the modern consumer that wants to live more sustainably, but doesn’t know where to start.


Shop Tru Earth

Why We Like Them

30 billion loads of laundry are done each year! But most laundry products are packaged in huge single-use plastic jugs and containers which take up space in our landfills, and your laundry room. But… if everyone switched to Tru Earth, we could save nearly 1 billion plastic jugs, and reduce truck fuel and CO2 emissions equivalent to taking 27 million cars off the road each day – a similar impact to planting 9 million trees! 

So, how can one tiny laundry strip have such a large environmental impact? Tru Earth strips weigh under 3 grams each, and are packaged in recyclable and plastic-free product packaging. Because they’re significantly lighter and smaller than conventional laundry products, they reduce overall transportation costs and emissions by up to 94% compared to leading liquid detergents. Plus, the plastic-free packaging reduces the need for new plastics made from non-renewable petroleum! 

The laundry strips themselves are ultra-concentrated, hypoallergenic, and low-sudsing, and work with all laundry machines to dislodge dirt molecules and stains from your clothing. Most laundry detergents rely on heavy chemicals to clean, but Tru Earth laundry strips are free from parabens, phosphate, chlorine beach, added dyes, and 1-4 dioxane – and are 100% vegan. Plus, they’re beyond simple to use: just remove one strip from the plastic-free packaging, place it in your washer, add clothes, and let it run. No measuring messy detergents, cleaning up spills, or dealing with tons of chemical-laden products.

  • Paraben Free
    Paraben Free
  • Phthalate Free
    Phthalate Free
  • Sulfate Free
    Sulfate Free
  • Sustainable Lifestyle
    Sustainable Lifestyle
  • Vegan
    Vegan

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.

This product helps promote a more sustainable lifestyle. Whether it encourages re-use and the movement away from disposable products, or it promotes sustainable actions like recycling and composting, this product can help you lower your environmental footprint.

This product does not contain any animal products or byproducts, and has not been tested on animals.

Shop Products from Tru Earth