Tierra and Lava

Conscious Skincare with Mayan Wisdom

Who They Are

After leaving her childhood home of Belize to study eco-tourism abroad, Tierra & Lava founder, Lucy Ashman, an environmentalist at heart, felt a call to return to the bright and vibrant land of Central America. Lucy felt a conviction to enrich the place she called home in a way that was sustainable, ethical, and in reverence to the culture and ancient Mayan wisdom that echoes across the region.

After settling in Antigua, Guatemala, Lucy began an organic mountainside garden with a vista overlooking the land of which she felt so connected. Sourcing from her garden, Lucy began pairing natural, whole ingredients with centuries-old Mayan wisdom to create modern and holistic skincare products. These quickly became beloved by others in the area and soon she was making luxurious soaps and scrubs for boutique hotels. When she isn’t able to grow her own ingredients, Lucy leverages her education in eco-tourism to develop relationships with local farmers and producers who continue to carry on the legacy of disappearing cultural practices.

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Why We Like Them

Tierra & Lava’s dedication to sustainability doesn’t end with the sourcing of its ingredients. Their daily operations feature impressive zero-waste practices and even their website’s server is solar-powered! Plus, each thoughtfully crafted product is packaged primarily with reusable and recyclable glass, aluminum, paper, and cardboard. Gift bundles are wrapped in hand-spun, hand-dyed, and hand-woven cotton pouches produced by a women’s cooperative in nearby Lake Atitlan.

Tierra & Lava’s commitment to minimizing their impact goes further than just their products as well. Any non-recyclable plastic products are repurposed on-site into eco-bricks to create a zero-waste border for their garden. They also conserve water through a composting bathroom and all of their greywaters are processed through a natural stone and gravel filtration process before being used on the land — wow!

Tierra & Lava is a rare and wonderful trifecta: dedicated to sustainability, ethical practices, and, of course, incredible products made with love and care. Each product pays homage to the area’s Mayan roots while offering a rare convergence of high-end skincare and zero-waste beauty.

  • Women Owned
    Women Owned
  • Paraben Free
    Paraben Free
  • Sulfate Free
    Sulfate Free

  • Organic Content

  • Fair Trade Certified
  • Sustainably Harvested
    Sustainably Harvested
  • Sustainable Manufacturing
    Sustainable Manufacturing

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.

Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Ingredients and products that are Fair Trade Certified™ are made in ways that meet social, environmental, and economic standards that improve the lives of communities around the world. Fair Trade Certified™ items are agricultural items that can be used in food, clothing, or personal care products. Farmers and workers are ensured fair prices, livable wages, and direct and transparent deals. Fair trade farming and production invests in environmentally sustainable practices and community development.

Some or all of the ingredients or materials used to produce this item have been sustainably harvested. Sustainable practices involve managing land in ways that prevent overharvesting, preserve the natural ecosystems and animal habitats, and ensure a sustainable harvest for the future.

Some or all of the energy used to make this product is produced via renewable energy sources such as solar, wind, or hydropower.

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