Conscious Skincare with Mayan Wisdom
Who They Are
After leaving her childhood home of Belize to study eco-tourism abroad, Tierra & Lava founder, Lucy Ashman, an environmentalist at heart, felt a call to return to the bright and vibrant land of Central America. Lucy felt a conviction to enrich the place she called home in a way that was sustainable, ethical, and in reverence to the culture and ancient Mayan wisdom that echoes across the region.
After settling in Antigua, Guatemala, Lucy began an organic mountainside garden with a vista overlooking the land of which she felt so connected. Sourcing from her garden, Lucy began pairing natural, whole ingredients with centuries-old Mayan wisdom to create modern and holistic skincare products. These quickly became beloved by others in the area and soon she was making luxurious soaps and scrubs for boutique hotels. When she isn’t able to grow her own ingredients, Lucy leverages her education in eco-tourism to develop relationships with local farmers and producers who continue to carry on the legacy of disappearing cultural practices.
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