Farmer Fresh, Seed Obsessed
Who They Are
A young company with old school values.
Meet the trailblazers behind Seed Phytonutrients, a mission-driven beauty company located in Doylestown, Pennsylvania. This organic care company embraces organic farming both philosophically and practically–infusing a love for the planet, and its diverse species of plants, into every bottle.
Founded by Shane Wolf back in 2017, a beauty industry veteran with deep roots in the farming community, Wolf seeks to ask a daring question: can a non-synthetic, sustainable, and effective brand improve not only a company’s bottom line, but also the health of small-scale, organic farming? Over 13 years after Wolf’s time at hair care company Aveda, he finally set out to achieve his dreams with Seed Phytonutrients–with a little help from his friends over at L’Oreal Cosmetics. He recruited Brad Farrell from L’Oreal, now the Seed Vice President of global brand marketing, plus some other co-conspirators, and they set off to revolutionize the personal care world!
Within months after their initial pitch, the folks at L’Oreal gave them the green light! Since early 2018, Seed Phytonutrients has been changing the world of beauty with their natural, sustainably packaged hair and skin care that’s unlike anything on the market. With recycled packaging–and a packet of seeds tucked into every eco-friendly bottle–Seed’s products are about more than just looking good. And there’s more to come! As founder Wolf says, “We’re not doing nearly as much as we’re going to do. We’re going to do a lot more.”
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