Formula First, Sustainability Always
Who They Are
A family-run small business, with home grown roots.
Seed Phytonutrients was launched as an incubator brand within the L’Oréal group in 2018, but just after their second year, they were purchased by the family of their formulator. This family has a long history of crafting formulas in the natural beauty industry, and for Seed Phytonutrients since the brand was only a concept. You could say Seed returned to its roots! Since standing up on their own two feet as a small-but-mighty, woman-led team, Seed has dedicated themselves to formula first, and sustainability always.
Seed’s mission is to craft formulas that are more trusted than they are trendy, with minimal impact on the planet. They believe the magic lies in what's inside a formula, not just what isn't— that's why their love for seeds is always at the core of who they are. They power their high-performance hair, skin, and body care with seed oils and extracts, because seeds are where a plant's nutrients are encased, protected from environmental elements, and where they remain in their purest form. Seed Phytonutrients imagines a future where clean, trustworthy formulations and sustainable decision-making are the beauty industry’s standards, so they act as if they are.
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