Who They Are
Reinventing the eyewear market and reintroducing consumers to products that are thoughtfully designed and carefully crafted is a tall order to fill, but Parafina & Co. does it effortlessly! Recycling materials like tires, cork, plastic, and aluminum into their frames, Parafina & Co. aims to offer designer eyewear in eco-friendly materials at a revolutionary price and lead the way for socially conscious businesses.
Rooted in the importance of giving, Parafina. is so much more than just a pair of glasses. Co-Founders Alfonso de Luján and Samuel Soria like to say that they did not choose Paraguay, but Paraguay chose them! On a trip in 2014, they saw how difficult it was for the children to get a quality education and when launching Parafina, they knew it was nonnegotiable for these children to be included in their mission. Since then, Parafina has donated 5% of each purchase to a scholarship fund named #LlévaleAlCole, providing meals, books, psychological help, and a safe space for them to learn.