Eco-Friendly Eyewear

Who They Are

Reinventing the eyewear market and reintroducing consumers to products that are thoughtfully designed and carefully crafted is a tall order to fill, but Parafina & Co. does it effortlessly! Recycling materials like tires, cork, plastic, and aluminum into their frames, Parafina & Co. aims to offer designer eyewear in eco-friendly materials at a revolutionary price and lead the way for socially conscious businesses.

Rooted in the importance of giving, Parafina. is so much more than just a pair of glasses. Co-Founders Alfonso de Luján and Samuel Soria like to say that they did not choose Paraguay, but Paraguay chose them! On a trip in 2014, they saw how difficult it was for the children to get a quality education and when launching Parafina, they knew it was nonnegotiable for these children to be included in their mission. Since then, Parafina has donated 5% of each purchase to a scholarship fund named #LlévaleAlCole, providing meals, books, psychological help, and a safe space for them to learn.

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Why We Like Them

The team at Parafina defines themselves as being recycled and socially-minded – meaning they give back to the people and take care of the planet! When you purchase a pair of Parafina glasses, you can feel good about your purchase for so many reasons. Unlike typical frames, Parafina frames are made from recycled and eco-friendly materials like recycled aluminum, rubber, cork, plastic, and bamboo. All packaging is made from recycled plastic, too. In 2018 glasses, 201 aluminum cans were recycled, 434 PET bottles were reused, and 1.200 tons of C02 was saved! That is truly impressive compared to a traditional manufacturer of glasses whose materials are much more energy-intensive. 

#LlévaleAlCole, their scholarship program, is funded with 5% of each purchase. Regardless of their gender, ethnicity, or environment, #LlévaleAlCole strives to ensure children in Paraguay have access to a stable and quality education. This scholarship program supplies all necessities like books, transportation, and meals, as well as physiological aid. So far, 190 children have been helped, 380 hot meals provided, and 1800 lecture hours have been completed. How’s that for impact!

Additionally, Parafina’s social responsibility extends beyond their scholarship program to many other initiatives. They have supplied material for 1000+ eye surgeries in the Congo, collaborated with the Spanish Association Against Cancer in their research, and helped to create jobs for people with limited access to the labor market.

  • B Corp
    B Corp
  • Charitable
  • Recycled Packaging
    Recycled Packaging
  • Upcycled Bamboo
    Upcycled Bamboo
  • Recycled Aluminum
    Recycled Aluminum
  • Recycled Plastic
    Recycled Plastic
  • Recycled Content
    Recycled Content

The B Lab is a third-party, non-profit organization that certifies companies as socially and environmentally responsible. B Corps are businesses that go above and beyond traditional business models and aim to create positive change in the world through their practices. These companies must meet rigorous transparency and accountablity standards, while doing what is best for people and the environment.

This company donates a portion of their time or profits to charitable efforts in their community or abroad.

This product is packaged or shipped in materials that contain recycled content.

Bamboo is a fast growing, renewable, and durable resource. Scraps can be salvaged from the production of bamboo items like furniture, and are used to create new products. Using upcycled bamboo prevents waste from entering the landfill, and reduces the amount of energy and resources used to create new products.

Recycling scrap aluminum uses just 5% of the energy required to create virgin aluminum. When first-time aluminum is manufactured, the extraction, transportation, and processing required uses large amounts of energy, emits CO2, and degrades the natural environment due to deforestation and mining. Recycling aluminum not only reduces these harmful consequences, but also decreases the amount of aluminum taking up space in landfills. Best of all, aluminum maintains the same properties each time it is recycled, so it can be transformed into new materials indefinitely.

Recycled plastic utilizes salvaged post-industrial plastic scraps and post-consumer products such as water bottles and other plastic containers, and transforms them into new products. The containers are sorted, crushed, and then heated to form resins, which are liquid plastics that can harden into new shapes. These resins can be molded and used to create anything from carpet to outdoor furniture. Recycling plastic lowers the amount of petroleum extracted and the production of greenhouse gasses associated with first-time plastic production. Plus, by using these existing materials, we’re benefiting from the original energy and resources spent to create them in the first place, while diverting waste from the landfill.

Recycling is the process of taking an otherwise-discarded item or material and cleaning, sorting, and breaking it down into its basic form (such as fibers or pellets). This material is then used to produce new items. Recycling keeps useful materials from being discarded in landfills, prevents resource extraction due to the creation of new materials, and provides a new life for used items. Recycling can utilize both pre-consumer waste (materials left over from production) or post-consumer materials (used clothing, empty water bottles, etc). This product is made from recycled content.

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