The Sustainable Choice

Who They Are

In 1989, Susie Hewson watched a documentary about the growing danger to human health and the environment due to dioxin pollution from pulping industries and the chlorine bleaching of paper products. Not only did this make Susie angry, but the unconcerned response of the international period hygiene brands made it worse. She immediately began researching the issue and developed an alternative that respected menstruators’ bodies and our planet.

Out came Natracare – the world’s first alternative to conventionally produced menstrual products, including the world’s first certified organic cotton tampons and totally chlorine-free sanitary pads and panty liners. Natracare is a small family-run business based in the UK, and today is the global leading brand of natural and organic menstrual and personal care products.

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Why We Like Them

This award-winning, ethical company is committed to offering safe and sustainable solutions for personal health care. From the materials to the processing, Natracare wants to make sure that users of their products don’t need to sacrifice safety for functionality. All of Natracare’s menstrual, incontinence, and baby care products use only organic and plant-based materials like organic cotton, wood pulp, and bioplastics from plant-based starches. Plus, their products are free from toxic ingredients found in conventional tampons and pads: plastic, polyacrylate superabsorbents (SAPs), petroleum derivatives, synthetic ingredients, latex, and perfume.

In addition to putting the safety of our planet and bodies first, Natracare ensures that no animals are harmed due to the production of these products. Founder Susie Hewson is a dedicated vegetarian, so each Natracare product is free from animal testing (from the raw materials to finished product) and each product is certified vegan from the Vegetarian Society.

Natracare products are also gynecologist recommended – studies show that irritation, soreness, and itchiness can be attributed to nasty chemicals that are used in typical personal care products. By switching to natural, organic alternatives, many of these symptoms can be lessened or eliminated. That’s why 67% of gynecologists in North America recommend switching to natural sanitary products.

Plus, each product is biodegradable – and can even be composted! Although we recommend checking with your local composter’s guidelines regarding personal care products, we love that Natracare products aren’t full of plastic pieces and chemical additives.

  • Women Owned
    Women Owned
  • Compostable - EarthHero
  • Paraben Free
    Paraben Free
  • Phthalate Free
    Phthalate Free
  • Sulfate Free
    Sulfate Free
  • Empowers Women
    Empowers Women
  • No GMO
    No GMO
  • Vegan
  • Low Impact Dyes
    Low Impact Dyes
  • Organic Cotton
    Organic Cotton

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

This product contains material that can break down into soil in either a backyard or industrial composting system. These products are declared compostable by the manufacturer, but may not third-party certified. Contact your local waste-hauler or composting facility to determine where these materials may be accepted. Certain materials may be better fit for industrial facilities than backyard composting systems. Industrial facilities may not exist in your area.

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors–yikes! If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.

This company promotes the empowerment of women by providing safe employment opportunities and working conditions, promoting community programs and gender equality, or donating time or funds towards women’s education and empowerment opportunities.

This product is made without the use of Genetically Modified Organisms. The process of using GMO’s involves manipulating the DNA of plants, animals, and other organisms to produce benefits such as an ability to tolerate herbicides or produce their own pesticides. GMO’s have been deemed as unsafe by many developed nations.

This product does not contain any animal products or byproducts, and has not been tested on animals.

Companies can adopt multiple practices to dye their textiles and products in a more environmentally safe way. Low impact dyes usually do not contain toxins such as heavy metals, plasticizers, fluorocarbons, and formaldehyde. Sustainable dyes can also be water or plant based, or use less water than conventional dyeing methods.

Organic cotton production uses zero chemical pesticides and fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Plus, farming methods for organic cotton have been shown to use up to 20% less water than nonorganic production methods. Choosing organic cotton eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

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