Lovin' on Linen

Who They Are

Tanya and Marco are an entrepreneurial minded husband-wife duo who had worked for big corporations their entire lives. They’d always wanted to start their own business, and after moving to the U.S. from Europe and eventually becoming empty nesters, the two began to research business models. Most of the advice they found was about starting a business with profit, not passion, as the top priority.

The couple tossed that advice to the wind and took a risk on something they’re both passionate about: linen! Marco and Tanya are from Italy and Belarus, where linen is a traditional good. Understanding that “linens” in the U.S. usually refer to a category of household goods rather than a material, Tanya and Marco call themselves linen evangelists and strive to share the glory of high quality linen with their consumers.

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Why We Like Them

LinenCasa produces high-quality linens in Belarus with locally grown flax plants, which are then turned into thread and woven into the desired shape. The entire product is plant-based and free from synthetic materials, and most of their products are made from linen fabric that is Oeko-Tex® Standard 100 certified. Unlike cotton linens, there’s no need for the use of fabric softeners and harmful chemicals during production. These linens are lint-free, hypoallergenic, and antibacterial, making them more durable than synthetic materials and resistant to the moldy smell towels sometimes get.

LinenCasa’s method of stonewashing utilizes natural proteins and cellulase, using less water, waste, time, and machinery than traditional methods. Stonewashing softens the linens and increases their absorbency powers, making them a perfect do-it-all material for the home! Their towels and napkins are a perfect alternative for single use paper towels due to their absorbent qualities and ability to be easily machine washable. (Not so fun fact: Did you know paper towels can’t be recycled, and result from cutting down over 110 million trees per year?)

  • Family Business
  • Low Impact Dyes
    Low Impact Dyes
  • Linen

This product is made by a family-owned business. EarthHero loves to support and empower businesses built around strong family values. 

The OEKO-TEX® Standard 100 is a global independent certification system that regulates the use of harmful chemicals for yarns, fabrics, and finished textiles. Products with this certification meet rigorous environmentally friendly standards, as well as human-ecological health standards. OEKO-TEX® also creates standards based on the item’s proximity and sensitivity of the skin. For example, OEKO-TEX® holds baby clothing to a higher standard than an outer coat. For a product to earn this certification, all parts of the product must meet the criteria, including parts of clothing such as buttons, linings, threads, etc.


Companies can adopt multiple practices to dye their textiles and products in a more environmentally safe way. Low impact dyes usually do not contain toxins such as heavy metals, plasticizers, fluorocarbons, and formaldehyde. Sustainable dyes can also be water or plant based, or use less water than conventional dyeing methods.

Linen is made from the flax plant, a versatile crop that grows with minimal water and usually does not require fertilizers to grow. Generally, the entire flax plant is harvested and utilized, and the fibers used to create fabric run the length of the stem. These long fibers create a super durable fabric, and result in little to no waste in harvesting! Creating linen usually involves mechanical pulling and retting to soften and release the fibers from the stems. These fibers can then be woven into fabric without using chemical processes.

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