We Go Bio.
Who They Are
An obsession with the age-old technology of the spark-producing Maya Sticks began what is now the creation of Light My Fire: a Swedish outdoor brand focused on creating items functional and fun enough to be used indoors and out. Knowing others would love their ideas too, Light My Fire has been using creativity to sell and market their products in ingenious ways since 1995.
Light My Fire has been focused on philanthropy and sustainability from day one. In the early stages, founder Michael Odqvist was in awe of these ingenious fire sticks, which were produced from the discarded stumps of pine trees by Guatemala natives. With the mission to help descendants of Maya Indians raise money to send their children to school, Michael began a fair trade production facility in Guatemala. Years later, the Swedish Army and MayaSticks created a product that could be used to start a fire at any altitude and in any weather, giving Light My Fire the launching pad they needed to realize their full potential. While TinderSticks are still their claim to fame, one of their most loved products is the Spork, accompanied by other favorites like MealKit, Pack-up-Cup, ReStraw, Harness, and many other clever, practical products you need to eat outdoors in a civilized way.
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